Lusha ramps annual discount to 35%, cuts Starter and Pro yearly rates
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Lusha's pricing page, Pulse recorded one change: Lusha raised its annual-billing discount from 25% to 35% via a new 'Summer Sale' banner, lowering yearly-billed prices for Starter ($37.45→$32.45), Pro ($52.45→$45.45) and Premium ($299.95→$259.95/mo); underlying monthly list prices unchanged. Pulse files it as a pricing change (discount change) with a downward direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $37.45, Pro at $52.45 and Premium at $299.95.
It lands 20 days after Lusha's previous change, "Lusha cuts prices but trims credits across Starter and Pro plans" (Jun 22, 2026). Before that Pulse recorded "Lusha raises prices up to 29% but bundles more credits" (Jun 16, 2026). Lusha has been tracked since 2026-04-26.
In the same window Seamless.AI and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +10 percentage pointsAll plansAnnual discount25%35%
- PromoStarter$37.45$32.45
- PromoPro$52.45$45.45
- PromoPremium$299.95$259.95
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Annual discount | 25% | 35% | +10 percentage points |
| Starter | Promo | $37.45 | $32.45 | −13% |
| Pro | Promo | $52.45 | $45.45 | −13% |
| Premium | Promo | $299.95 | $259.95 | −13% |
Values as written on Lusha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lusha's pricing page (www.lusha.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where the annual discount goes from 25% to 35%, Starter from $37.45 to $32.45, Pro from $52.45 to $45.45 and Premium from $299.95 to $259.95.
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The two full-page captures with this change marked up are free with an account.
Lusha, the last 90 days
Full history- Aug 24, 2026ImprovementLusha adds Notetaker credits: AI summaries and full transcript analysis
- Aug 11, 2026Price increaseLusha: Pro plan annual discount cut 35%→30% ($45.45→$48.95/mo)
- Jul 28, 2026PackagingLusha: Starter plan annual discount cut from 35% to 25% off
- Jul 13, 2026Discount changeLusha ramps annual discount to 35%, cuts Starter and Pro yearly rates This change
- Jun 22, 2026Price decreaseLusha cuts prices but trims credits across Starter and Pro plans
- Jun 16, 2026Price increaseLusha raises prices up to 29% but bundles more credits
Across CRM in the same window
All CRM changes- Seamless.AIMay 19Seamless.AI slashes free credits 95%, shifts Pro to annual packages
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
- Apollo.ioMay 15Apollo.io caps AI emails at 5K/mo free as word limits go public
- Apollo.ioMay 15Apollo.io cuts free plan perks while unlocking unlimited email sending
- Apollo.ioMay 15Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences
Questions about this change
Did Lusha raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Lusha's pricing page between Jul 6, 2026 and Jul 13, 2026?
Annual discount (all plans): 25% → 35% (+10 pts); Starter promo: $37.45 → $32.45; Pro promo: $52.45 → $45.45; Premium promo: $299.95 → $259.95. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Lusha change its pricing?
Pulse recorded 2 other pricing-page changes for Lusha in the 90 days before this one; the previous change was "Lusha cuts prices but trims credits across Starter and Pro plans" on Jun 22, 2026; Lusha has been tracked since 2026-04-26.