Improvado: pricing page changed
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of Improvado's pricing page, Pulse recorded one change: Additional Credits (200) reallocated from the Growth plan to the Enterprise plan. Growth no longer includes the 200 additional credits; they are now listed only on Enterprise. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 28, 2026) lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.
This is the first pricing-page change Pulse has recorded for Improvado. Improvado has been tracked since 2026-04-26.
In the same window Segment, Supermetrics, Fivetran and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureChangedthe Growth planthe Enterprise plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | the Growth plan | the Enterprise plan | Changed |
Values as written on Improvado's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Improvado's pricing page (improvado.io) from May 25, 2026 and Jun 1, 2026; the change is marked in the lower part of the page, where "the Growth plan" becomes "the Enterprise plan".
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The two full-page captures with this change marked up are free with an account.
Improvado, pricing history
Full history- Oct 12, 2026packagingImprovado renames Customization credits to Professional Services credits
- Aug 24, 2026packagingImprovado: Advanced Intelligence features unbundled into paid add-ons
- Jul 20, 2026packagingImprovado goes self-serve: adds Free & MCP Only tiers, drops Growth plan
- Jun 1, 2026improvedImprovado: pricing page changed · this change
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
- SupermetricsMay 5Supermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on
- FivetranApr 19Fivetran reveals tiered MAR pricing from $1.18 per million rows
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Questions about this change
Did Improvado raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a product change: feature change.
What changed on Improvado's pricing page between May 25, 2026 and Jun 1, 2026?
Growth, Enterprise feature: the Growth plan → the Enterprise plan, changed. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does Improvado change its pricing?
Pulse recorded 0 other pricing-page changes for Improvado in the 90 days before this one; Improvado has been tracked since 2026-04-26.