Supermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Supermetrics's pricing page, Pulse recorded 2 changes: Starter plan price increased from $37 to $44/month (billed yearly; $47->$55 billed monthly); new Extras section lets Growth/Enterprise pay per-unit for extra Destinations, Users, Data sources, Accounts. Automated refresh guarantee narrowed to Google Sheets only on Starter and Growth plans. In detail: Starter plan price increased from $37 to $44/month (billed yearly; $47->$55 billed monthly); new 'Extras' upsell section introduced letting Growth and Enterprise customers pay per-unit for additional Destinations, Users, Data sources, and Accounts beyond the base allotment (e.g. +$49/mo for up to 2 extra destinations on Growth, +$149/mo on Enterprise); Automated data refresh guarantee narrowed to 'Google Sheets only' on both Starter (weekly) and Growth (daily) plan cards; the refresh cadence for other destinations is no longer explicitly guaranteed in the plan copy. Pulse files it as a packaging change (package change, limit decrease) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $44 and Growth at $177.
It lands 60 days after Supermetrics's previous change, "Supermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on" (May 5, 2026). Before that Pulse recorded "Supermetrics adds AI integrations label and Copilot across all plans" (Apr 23, 2026). Supermetrics has been tracked since 2024-10-01.
In the same window Tableau, Mixpanel, Google, Amplitude and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Growth, Enterprise · Packaging+19%$37$44/month
- Starter, Growth · LimitLimit decrease
Automated data refresh guarantee narrowed to 'Google Sheets only' on both Starter (weekly) and Growth (daily) plan cards; the refresh cadence for other destinations is no longer explicitly guaranteed in the plan copy.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Growth, Enterprise | Packaging | $37 | $44/month | +19% |
| Starter, Growth | Limit | Automated data refresh guarantee narrowed to 'Google Sheets only' on both Starter (weekly) and Growth (daily) plan cards; the refresh cadence for other destinations is no longer explicitly guaranteed in the plan copy. | Limit decrease | |
Values as written on Supermetrics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Supermetrics's pricing page (supermetrics.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where starter, growth, enterprise packaging reads $37 and then $44/month.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Supermetrics, the last 90 days
Full history- Sep 28, 2026packagingSupermetrics drops Data API & MCP access from Starter and Growth
- Sep 14, 2026packagingSupermetrics strips automated refresh, dashboards from Starter, Growth, Enter...
- Jun 30, 2026packagingSupermetrics cuts Growth plan add-on price to $149/year
- Jul 4, 2026packagingSupermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells · this change
- May 5, 2026packagingSupermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on
- Apr 23, 2026improvedSupermetrics adds AI integrations label and Copilot across all plans
Across Data & Analytics in the same window
All Data & Analytics changes- TableauJul 4Tableau adds new Cloud+ tier, renames base plan to Standard
- MixpanelJul 3Mixpanel: Spark AI query builder replaced by Mixpanel Agent
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- AmplitudeJul 2Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Supermetrics raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: package change, limit decrease.
What changed on Supermetrics's pricing page between Mar 30, 2026 and Jun 29, 2026?
Starter, Growth, Enterprise packaging: $37 → $44/month (+19%); Automated data refresh guarantee narrowed to 'Google Sheets only' on both Starter (weekly) and Growth (daily) plan cards; the refresh cadence for other destinations is no longer explicitly guaranteed in the plan copy. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Supermetrics change its pricing?
Pulse recorded 3 other pricing-page changes for Supermetrics in the 90 days before this one; the previous change was "Supermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on" on May 5, 2026; Supermetrics has been tracked since 2024-10-01.