Five9 Implements Significant 45.7% Price Hike on Optimum Plan, Raising Monthly Cost to $290
What happened
Between the Jan 5, 2024 and Apr 1, 2024 captures of Five9's pricing page, Pulse recorded 5 changes: Core plan increased from $149/month to $175/month (17.4% increase); Premium plan increased from $169/month to $235/month (39.1% increase); Optimum plan increased from $199/month to $290/month (45.7% increase); Ultimate plan increased from $229/month to $325/month (41.9% increase); Digital plan increased from $149/month to $175/month (17.4% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Digital at $119 and Core at $159.
This is the first pricing-page change Pulse has recorded for Five9. Five9 has been tracked since 2024-10-01.
In the same window Twilio and Dialpad also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core · Price+17%$149/month$175/month
- Premium · Price+39%$169/month$235/month
- Optimum · Price+46%$199/month$290/month
- Ultimate · Price+42%$229/month$325/month
- Digital · Price+17%$149/month$175/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core | Price | $149/month | $175/month | +17% |
| Premium | Price | $169/month | $235/month | +39% |
| Optimum | Price | $199/month | $290/month | +46% |
| Ultimate | Price | $229/month | $325/month | +42% |
| Digital | Price | $149/month | $175/month | +17% |
Values as written on Five9's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Five9's pricing page (five9.com) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where core price reads $149/month and then $175/month.
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The two full-page captures with this change marked up are free with an account.
Five9, pricing history
Full history- Q3 2025increaseFive9 Core Plan Price Increased by 34% Amid Major Restructuring to Include AI Features and All Channels
- Q4 2024decreaseFive9 Announces Major Price Reductions: Digital and Core Plans Cut by 32% to $119/month
- Q3 2024packagingFive9 Transitions All Plans to 'Contact Sales for Flexible Pricing', Removing Fixed Monthly Rates
- Q1 2024increaseFive9 Implements Significant 45.7% Price Hike on Optimum Plan, Raising Monthly Cost to $290 · this change
Across CRM in the same window
All CRM changes- TwilioJan 21Twilio Launches Video API with Competitive Pricing at $0.004/min for Video Calls
- DialpadJan 13Dialpad Meetings Transitions to All-in-One Platform with Dialpad Connect, Discontinuing Standalone Meetings and Free Tier
- TwilioJan 21Twilio Launches TaskRouter: New Skills-Based Routing System with Free Tier for First 100 Tasks
- TwilioJan 21Twilio Launches Interconnect Product for Secure Communications with Inbound Caller ID Requests Starting at $0.01
- TwilioJan 21Twilio Increases SMS Messaging Price by 5.1% from $0.0079 to $0.0083 per Message
Questions about this change
Did Five9 raise prices in April 2024?
Yes. Pulse captured Five9's pricing page on Jan 5, 2024 and again on Apr 1, 2024 and recorded 5 price increases: Core: $149/month → $175/month (+17%); Premium: $169/month → $235/month (+39%); Optimum: $199/month → $290/month (+46%); Ultimate: $229/month → $325/month (+42%); Digital: $149/month → $175/month (+17%).
What changed on Five9's pricing page between Jan 5, 2024 and Apr 1, 2024?
Core price: $149/month → $175/month (+17%); Premium price: $169/month → $235/month (+39%); Optimum price: $199/month → $290/month (+46%); Ultimate price: $229/month → $325/month (+42%); Digital price: $149/month → $175/month (+17%). Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Five9 change its pricing?
Pulse recorded 0 other pricing-page changes for Five9 in the 90 days before this one; Five9 has been tracked since 2024-10-01.