Five9 Transitions All Plans to 'Contact Sales for Flexible Pricing', Removing Fixed Monthly Rates
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Five9's pricing page, Pulse recorded 3 changes: Optimum plan pricing hidden - changed from $290/month to 'Contact Sales for flexible pricing'; Premium plan pricing hidden - changed from $235/month to 'Contact Sales for flexible pricing'; Ultimate plan pricing hidden - changed from $325/month to 'Contact Sales for flexible pricing'. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Digital at $119 and Core at $159.
Five9's previous recorded change was "Five9 Implements Significant 45.7% Price Hike on Optimum Plan, Raising Monthly Cost to $290" (Q1 2024). Five9 has been tracked since 2024-10-01.
In the same window Dialpad and Twilio also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Optimum · Price visibilityChanged$290/month'Contact Sales
- Premium · Price visibilityChanged$235/month'Contact Sales
- Ultimate · Price visibilityChanged$325/month'Contact Sales
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Optimum | Price visibility | $290/month | 'Contact Sales | Changed |
| Premium | Price visibility | $235/month | 'Contact Sales | Changed |
| Ultimate | Price visibility | $325/month | 'Contact Sales | Changed |
Values as written on Five9's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Five9's pricing page (five9.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "$290/month" becomes "'Contact Sales".
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Five9, pricing history
Full history- Q3 2025increaseFive9 Core Plan Price Increased by 34% Amid Major Restructuring to Include AI Features and All Channels
- Q4 2024decreaseFive9 Announces Major Price Reductions: Digital and Core Plans Cut by 32% to $119/month
- Q3 2024packagingFive9 Transitions All Plans to 'Contact Sales for Flexible Pricing', Removing Fixed Monthly Rates · this change
- Q1 2024increaseFive9 Implements Significant 45.7% Price Hike on Optimum Plan, Raising Monthly Cost to $290
Across CRM in the same window
All CRM changes- DialpadOct 19Dialpad Sales Sell slashes Premium to $79/user (-47%), Advanced to $59 (-38%)
- DialpadOct 19Dialpad rebrands AI Agent pricing tab as Resolve, keeps conversation pricing
- DialpadOct 19Dialpad Support raises Essentials to $89 and Advanced to $119 per user
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- TwilioSep 5Twilio Video ditches $0.004/minute for 5,000 free hours, then $1/hour
Questions about this change
Did Five9 raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: price hidden.
What changed on Five9's pricing page between Jul 1, 2024 and Oct 1, 2024?
Optimum price visibility: $290/month → 'Contact Sales, changed; Premium price visibility: $235/month → 'Contact Sales, changed; Ultimate price visibility: $325/month → 'Contact Sales, changed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Five9 change its pricing?
Pulse recorded 0 other pricing-page changes for Five9 in the 90 days before this one; the previous change was "Five9 Implements Significant 45.7% Price Hike on Optimum Plan, Raising Monthly Cost to $290" in Q1 2024; Five9 has been tracked since 2024-10-01.