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EngatiPricing change · Plan removed · Package change · New plan · Jan 30 → Apr 30, 2024

Engati Restructures Pricing Model with New WhatsApp-Focused Plans and Discontinues Standard Plan

Verified Jan 13, 2026Sales & Customer Relationship Management (CRM)Direction: down
The changeWhatsApp Enterprise plan — added.
Before · Jan 30No WhatsApp Enterprise plan
After · Apr 30WhatsApp Enterprise plan
added
6 changes2 capturesJan 30, 2024 → Apr 30, 2024

What happened

Between the Jan 30, 2024 and Apr 30, 2024 captures of Engati's pricing page, Pulse recorded 6 changes: Standard plan discontinued (previously for organizations getting started); Pricing model restructured from unified 3-tier approach (Standard/Enterprise/Partner) to segmented tracks (WhatsApp/Omnichannel/Partner) with multiple sub-tiers in each track; WhatsApp Enterprise plan introduced as top-tier WhatsApp option; WhatsApp Accelerator plan introduced as new entry-level WhatsApp-focused tier; WhatsApp Accelerator plan pricing revealed at ₹7000/qtr (first tier with public pricing); WhatsApp Growth plan introduced as mid-tier WhatsApp-focused option. Pulse files it as a pricing change (plan removed, package change, new plan, price revealed) with a downward direction.

This is the first pricing-page change Pulse has recorded for Engati. Engati has been tracked since 2024-10-01.

In the same window HubSpot and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Standard · PlanPlan removed

    Standard plan discontinued (previously for organizations getting started)

  • — · PackagingPackage change

    Pricing model restructured from unified 3-tier approach (Standard/Enterprise/Partner) to segmented tracks (WhatsApp/Omnichannel/Partner) with multiple sub-tiers in each track

  • WhatsApp Enterprise · PlanAdded

    BeforeNo WhatsApp Enterprise plan

    AfterWhatsApp Enterprise plan

  • WhatsApp Accelerator · PlanAdded

    BeforeNo WhatsApp Accelerator plan

    AfterWhatsApp Accelerator plan

  • WhatsApp Accelerator · Price visibilityRevealed
    Price hiddenPrice listed
  • WhatsApp Growth · PlanAdded
    No WhatsApp Growth planWhatsApp Growth plan

Values as written on Engati's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Engati's pricing page (engati.com) from Jan 30, 2024 and Apr 30, 2024; the change is marked on the page, where WhatsApp Enterprise plan now appears.

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Engati, pricing history

Full history
  1. Q1 2025packagingEngati Removes Additional Bot Add-On from Accelerator Plan, Streamlining Pricing Structure
  2. Q3 2024improvedEngati Growth Plan Update: WhatsApp Features Limited to Flows, Removing Payments and Commerce Access
  3. Q2 2024improvedEngati Renames Accelerator Plan Feature to 'Basic Automation (Welcome, OOO)' with Clear Automation Types
  4. Q1 2024packagingEngati Restructures Pricing Model with New WhatsApp-Focused Plans and Discontinues Standard Plan · this change

Across CRM in the same window

All CRM changes
  1. HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
  2. DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
  3. HubSpotJan 14HubSpot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers
  4. HubSpotJan 13HubSpot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
  5. HubSpotJan 13HubSpot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users

Questions about this change

Did Engati raise prices in April 2024?

No list-price increase was recorded between Jan 30, 2024 and Apr 30, 2024. The change Pulse detected was a pricing change: plan removed, package change, new plan, price revealed.

What changed on Engati's pricing page between Jan 30, 2024 and Apr 30, 2024?

Standard plan discontinued (previously for organizations getting started); Pricing model restructured from unified 3-tier approach (Standard/Enterprise/Partner) to segmented tracks (WhatsApp/Omnichannel/Partner) with multiple sub-tiers in each track; WhatsApp Enterprise plan: No WhatsApp Enterprise plan → WhatsApp Enterprise plan, added; WhatsApp Accelerator plan: No WhatsApp Accelerator plan → WhatsApp Accelerator plan, added; WhatsApp Accelerator price visibility: Price hidden → Price listed, revealed; WhatsApp Growth plan: No WhatsApp Growth plan → WhatsApp Growth plan, added. Pulse compared the captures it took on Jan 30, 2024 and Apr 30, 2024; the before/after table above lists each item as written on the page.

How often does Engati change its pricing?

Pulse recorded 0 other pricing-page changes for Engati in the 90 days before this one; Engati has been tracked since 2024-10-01.

Engati Restructures Pricing Model with New WhatsApp-Focused Plans and Discontinues Standard Plan — Apr 30, 2024 · PricingSaaS Pulse