Engati Growth Plan Update: WhatsApp Features Limited to Flows, Removing Payments and Commerce Access
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Engati's pricing page, Pulse recorded 2 changes: CTWA feature name expanded from abbreviation to 'Click to WhatsApp Ads (CTWA)' in Accelerator plan for clarity; Growth plan WhatsApp features changed from 'Access to all WhatsApp features (CTWA, Payments, Commerce)' to 'Access to WhatsApp flows' - removing Payments and Commerce capabilities. Pulse files it as a product change (feature change) with a neutral direction.
Engati's previous recorded change was "Engati Renames Accelerator Plan Feature to 'Basic Automation (Welcome, OOO)' with Clear Automation Types" (Q2 2024). Engati has been tracked since 2024-10-01.
In the same window HubSpot and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Accelerator · FeatureChangedabbreviation'Click to WhatsApp Ads
- Growth · FeatureReworded
BeforeAccess to all WhatsApp features (CTWA, Payments, Commerce)
AfterAccess to WhatsApp flows
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Accelerator | Feature | abbreviation | 'Click to WhatsApp Ads | Changed |
| Growth | Feature | Access to all WhatsApp features (CTWA, Payments, Commerce) | Access to WhatsApp flows | Reworded |
Values as written on Engati's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Engati's pricing page (engati.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "abbreviation" becomes "'Click to WhatsApp Ads".
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The two full-page captures with this change marked up are free with an account.
Engati, the last 90 days
Full history- Apr 4, 2026packagingEngati Removes Accelerator Plan Pricing, Shifts to Sales-Led Model
- Q2 2025improvedEngati Enhances Growth Plan with Native CRM Integration Feature Upgrade
- Q1 2025packagingEngati Removes Additional Bot Add-On from Accelerator Plan, Streamlining Pricing Structure
- Q3 2024improvedEngati Growth Plan Update: WhatsApp Features Limited to Flows, Removing Payments and Commerce Access · this change
- Q2 2024improvedEngati Renames Accelerator Plan Feature to 'Basic Automation (Welcome, OOO)' with Clear Automation Types
Across CRM in the same window
All CRM changes- HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- HubSpotJan 14HubSpot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers
- HubSpotJan 13HubSpot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
- HubSpotJan 13HubSpot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users
Questions about this change
Did Engati raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a product change: feature change.
What changed on Engati's pricing page between Jul 1, 2024 and Oct 1, 2024?
Accelerator feature: abbreviation → 'Click to WhatsApp Ads, changed; Growth feature: Access to all WhatsApp features (CTWA, Payments, Commerce) → Access to WhatsApp flows, reworded. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Engati change its pricing?
Pulse recorded 1 other pricing-page change for Engati in the 90 days before this one; the previous change was "Engati Renames Accelerator Plan Feature to 'Basic Automation (Welcome, OOO)' with Clear Automation Types" in Q2 2024; Engati has been tracked since 2024-10-01.