Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users
What happened
Between the Oct 5, 2025 and Jan 5, 2026 captures of Auth0's pricing page, Pulse recorded 3 changes: Token Vault feature added to platform, enabling secure AI agent authentication and token management; Free plan added 'Secure your Agentic AI workflows' feature; Professional plan user limit decreased from 1,000 to 500 monthly active users (50% reduction). Pulse files it as a packaging change (feature added, limit lowered). Pulse's latest capture (Nov 9, 2026) lists Essentials at $35 and Professional at $240.
Auth0's previous recorded change was "Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes" (Q1 2025). Before that Pulse recorded "Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features" (Q4 2024), "Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features" (Q3 2024) and "Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan" (Q2 2024). Auth0 has been tracked since 2024-10-01.
In the same window Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Added—FeatureNot listedToken Vault feature
- Added—Feature
BeforeNot listed
AfterSecure your Agentic AI workflows feature
- −50%ProfessionalLimit1,000500
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | Token Vault feature | Added |
| — | Feature | Not listed | Secure your Agentic AI workflows feature | Added |
| Professional | Limit | 1,000 | 500 | −50% |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Oct 5, 2025 and Jan 5, 2026; the change is marked near the top of the page, where Token Vault feature now appears.
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Auth0, pricing history
Full history- Mar 10, 2026PackagingAuth0 Removes M2M Add-on from Essentials Plan
- Feb 16, 2026ImprovementAuth0 opens Machine-to-Machine auth to Essentials plan users
- Week of Jan 5, 2026PackagingAuth0 Promotes AI Agents Add-On to Top Billing at GA Launch
- Jan 10, 2026Limit loweredAuth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users This change
- Q1 2025PackagingAuth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Q4 2024PackagingAuth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
- Q3 2024PackagingAuth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
- Q2 2024PackagingAuth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
- Q1 2024PackagingAuth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- FronteggJan 10Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
- FronteggJan 10Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- FronteggJan 10Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- FronteggJan 10Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- FronteggJan 10Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
Questions about this change
Did Auth0 raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 5, 2026. The change Pulse detected was a packaging change: feature added, limit lowered.
What changed on Auth0's pricing page between Oct 5, 2025 and Jan 5, 2026?
Feature added: Token Vault feature; feature added: Secure your Agentic AI workflows feature; Professional limit: 1,000 → 500 (−50%). Pulse compared the captures it took on Oct 5, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 0 other pricing-page changes for Auth0 in the 90 days before this one; the previous change was "Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes" in Q1 2025; Auth0 has been tracked since 2024-10-01.