Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
What happened
Between the Apr 15, 2024 and Jul 1, 2024 captures of Frontegg's pricing page, Pulse recorded 6 changes: Launch plan introduced as free tier with 7,500 MAUs, 50 tenants, and 5 SSO connections; Complete pricing model restructure from paid tiers (Starter $99/mo, Growth $799/mo, Scale custom) to freemium model (Launch free forever, Scale custom, Enterprise custom); Starter plan ($99/month for up to 10 multi-user accounts & 1000 users) discontinued; Enterprise plan introduced for companies wanting white-glove security, support, and infrastructure; Growth plan ($799/month for up to 100 multi-user accounts & 5000 users) discontinued; Free tier introduced - Launch plan offers 7,500 MAUs, 50 tenants, and 5 SSO connections at no cost (previously minimum was $99/month Starter plan). Pulse files it as a packaging change (new plan, package change, plan removed, freemium change) with an upward direction.
This is the first pricing-page change Pulse has recorded for Frontegg. Frontegg has been tracked since 2023-12-10.
In the same window Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch · PlanAddedNo Launch planLaunch plan
- Enterprise · PackagingPackage change
Complete pricing model restructure from paid tiers (Starter $99/mo, Growth $799/mo, Scale custom) to freemium model (Launch free forever, Scale custom, Enterprise custom)
- Starter · PlanPlan removed
Starter plan ($99/month for up to 10 multi-user accounts & 1000 users) discontinued
- Enterprise · PlanAddedNo Enterprise planEnterprise plan
- Growth · PlanPlan removed
Growth plan ($799/month for up to 100 multi-user accounts & 5000 users) discontinued
- — · Free tierAdded
BeforeNo - Launch plan offers 7
After- Launch plan offers 7
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch | Plan | No Launch plan | Launch plan | Added |
| Enterprise | Packaging | Complete pricing model restructure from paid tiers (Starter $99/mo, Growth $799/mo, Scale custom) to freemium model (Launch free forever, Scale custom, Enterprise custom) | Package change | |
| Starter | Plan | — | 10 | Plan removed |
| Enterprise | Plan | No Enterprise plan | Enterprise plan | Added |
| Growth | Plan | — | 100 | Plan removed |
| — | Free tier | No - Launch plan offers 7 | - Launch plan offers 7 | Added |
Values as written on Frontegg's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Frontegg's pricing page (frontegg.com) from Apr 15, 2024 and Jul 1, 2024; the change is marked on the page, where Launch plan now appears.
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Frontegg, pricing history
Full history- Q3 2025packagingFrontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- Q4 2024improvedFrontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- Q3 2024improvedFrontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
- Q2 2024packagingFrontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Auth0Jan 11Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
- Auth0Jan 11Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
- Auth0Jan 11Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users
- Auth0Jan 11Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
Questions about this change
Did Frontegg raise prices in July 2024?
No list-price increase was recorded between Apr 15, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: new plan, package change, plan removed, freemium change.
What changed on Frontegg's pricing page between Apr 15, 2024 and Jul 1, 2024?
Launch plan: No Launch plan → Launch plan, added; Complete pricing model restructure from paid tiers (Starter $99/mo, Growth $799/mo, Scale custom) to freemium model (Launch free forever, Scale custom, Enterprise custom); Starter plan ($99/month for up to 10 multi-user accounts & 1000 users) discontinued; Enterprise plan: No Enterprise plan → Enterprise plan, added; Growth plan ($799/month for up to 100 multi-user accounts & 5000 users) discontinued; free tier: No - Launch plan offers 7 → - Launch plan offers 7, added. Pulse compared the captures it took on Apr 15, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Frontegg change its pricing?
Pulse recorded 0 other pricing-page changes for Frontegg in the 90 days before this one; Frontegg has been tracked since 2023-12-10.