Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Frontegg's pricing page, Pulse recorded one change: Startups program updated with specific qualification criteria: venture-backed with less than $5M funding, less than $1M ARR, less than 2 years old from incorporation. Previously marketed as '100% free for first year' without eligibility requirements. Pulse files it as a packaging change (trial change) with a neutral direction.
Frontegg's previous recorded change was "Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers" (Q4 2024). Before that Pulse recorded "Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality" (Q3 2024) and "Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs" (Q2 2024). Frontegg has been tracked since 2023-12-10.
In the same window Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · TrialTrial change
Startups program updated with specific qualification criteria: venture-backed with less than $5M funding, less than $1M ARR, less than 2 years old from incorporation. Previously marketed as '100% free for first year' without eligibility requirements.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Trial | Startups program updated with specific qualification criteria: venture-backed with less than $5M funding, less than $1M ARR, less than 2 years old from incorporation. Previously marketed as '100% free for first year' without eligibility requirements. | Trial change | |
Values as written on Frontegg's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Frontegg's pricing page (frontegg.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked on the page.
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Frontegg, pricing history
Full history- Apr 3, 2026packagingFrontegg Drops AgentLink Pricing, Simplifies Page to CIAM-Only Plans
- Feb 10, 2026packagingFrontegg streamlines offerings, drops AgentLink from pricing page.
- Jan 10, 2026packagingFrontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- Q3 2025packagingFrontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer · this change
- Q4 2024improvedFrontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- Q3 2024improvedFrontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
- Q2 2024packagingFrontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Auth0Jan 11Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
- Auth0Jan 11Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
- Auth0Jan 11Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users
- Auth0Jan 11Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
Questions about this change
Did Frontegg raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: trial change.
What changed on Frontegg's pricing page between Jul 6, 2025 and Oct 5, 2025?
Startups program updated with specific qualification criteria: venture-backed with less than $5M funding, less than $1M ARR, less than 2 years old from incorporation. Previously marketed as '100% free for first year' without eligibility requirements. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Frontegg change its pricing?
Pulse recorded 0 other pricing-page changes for Frontegg in the 90 days before this one; the previous change was "Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers" in Q4 2024; Frontegg has been tracked since 2023-12-10.