Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Auth0's pricing page, Pulse recorded 2 changes: Advanced add-on category introduced - includes two new enterprise add-ons (Advanced Extensibility for Actions/Forms customization and Highly Regulated Identity for FAPI compliance); Enterprise MFA downgraded to Enterprise MFA Lite in Professional plan - suggests reduced feature set. Pulse files it as a packaging change (new add-on, add-on change) with an upward direction. Pulse's latest capture (Jun 10, 2026) lists Essentials at $35 and Professional at $240.
Auth0's previous recorded change was "Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users" (Q1 2024). Auth0 has been tracked since 2024-10-01.
In the same window Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · Add-onAdded
BeforeNot listed
After- includes two new enterprise add-ons
- Enterprise, Professional · Add-onAdd-on change
Enterprise MFA downgraded to Enterprise MFA Lite in Professional plan - suggests reduced feature set
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Add-on | Not listed | - includes two new enterprise add-ons | Added |
| Enterprise, Professional | Add-on | Enterprise MFA downgraded to Enterprise MFA Lite in Professional plan - suggests reduced feature set | Add-on change | |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where - includes two new enterprise add-ons now appears.
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The two full-page captures with this change marked up are free with an account.
Auth0, the last 90 days
Full history- Q1 2025improvedAuth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Q4 2024improvedAuth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
- Q3 2024improvedAuth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
- Q2 2024packagingAuth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan · this change
- Q1 2024packagingAuth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- FronteggJan 10Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
- FronteggJan 10Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- FronteggJan 10Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- FronteggJan 10Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- FronteggJan 10Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
Questions about this change
Did Auth0 raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: new add-on, add-on change.
What changed on Auth0's pricing page between Apr 1, 2024 and Jul 1, 2024?
Enterprise add-on: Not listed → - includes two new enterprise add-ons, added; Enterprise MFA downgraded to Enterprise MFA Lite in Professional plan - suggests reduced feature set. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 1 other pricing-page change for Auth0 in the 90 days before this one; the previous change was "Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users" in Q1 2024; Auth0 has been tracked since 2024-10-01.