Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Auth0's pricing page, Pulse recorded 3 changes: Passkey Authentication added to Free plan; Essentials plan name simplified (removed 'B2C -' prefix); Professional plan name simplified (removed 'B2C -' prefix). Pulse files it as a packaging change (feature added, plan renamed) with an upward direction. Pulse's latest capture (Jun 10, 2026) lists Essentials at $35 and Professional at $240.
This is the first pricing-page change Pulse has recorded for Auth0. Auth0 has been tracked since 2024-10-01.
In the same window Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo Passkey Authentication
AfterPasskey Authentication
- Essentials · PlanRemoved'B2C -' prefixNo 'B2C -' prefix
- Professional · PlanRemoved'B2C -' prefixNo 'B2C -' prefix
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Passkey Authentication | Passkey Authentication | Added |
| Essentials | Plan | 'B2C -' prefix | No 'B2C -' prefix | Removed |
| Professional | Plan | 'B2C -' prefix | No 'B2C -' prefix | Removed |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Passkey Authentication now appears.
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The two full-page captures with this change marked up are free with an account.
Auth0, pricing history
Full history- Q4 2024improvedAuth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
- Q3 2024improvedAuth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
- Q2 2024packagingAuth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
- Q1 2024packagingAuth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- FronteggJan 10Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
- FronteggJan 10Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- FronteggJan 10Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- FronteggJan 10Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- FronteggJan 10Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
Questions about this change
Did Auth0 raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: feature added, plan renamed.
What changed on Auth0's pricing page between Jan 1, 2024 and Apr 1, 2024?
Feature: No Passkey Authentication → Passkey Authentication, added; Essentials plan: 'B2C -' prefix → No 'B2C -' prefix, removed; Professional plan: 'B2C -' prefix → No 'B2C -' prefix, removed. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 0 other pricing-page changes for Auth0 in the 90 days before this one; Auth0 has been tracked since 2024-10-01.