Auth0 Promotes AI Agents Add-On to Top Billing at GA Launch
What happened
Between the Jan 5, 2026 and Jan 14, 2026 captures of Auth0's pricing page, Pulse recorded one change: Auth0 for AI Agents promoted to first position in Enterprise add-ons (previously last). Promo banner changed from Fine-Grained Authorization to Auth0 for AI Agents with Sign up CTA, coinciding with GA launch. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 10, 2026) lists Essentials at $35 and Professional at $240.
Auth0's previous recorded change was "Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users" (Jan 11, 2026). Auth0 has been tracked since 2024-10-01.
In the same window Okta, Jumpcloud and Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningChanged
BeforeFine-Grained Authorization
AfterAuth0
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Fine-Grained Authorization | Auth0 | Changed |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Jan 5, 2026 and Jan 14, 2026; the change is marked near the top of the page, where "Fine-Grained Authorization" becomes "Auth0".
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The two full-page captures with this change marked up are free with an account.
Auth0, the last 90 days
Full history- Apr 4, 2026packagingAuth0 Doubles Pro Tenant Limits, Adds Free Tier Pricing Display
- Mar 11, 2026packagingAuth0 Removes M2M Add-on from Essentials Plan
- Feb 16, 2026improvedAuth0 opens Machine-to-Machine auth to Essentials plan users
- Week 3, 2026packagingAuth0 Promotes AI Agents Add-On to Top Billing at GA Launch · this change
- Jan 11, 2026packagingAuth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Auth0 raise prices in January 2026?
No list-price increase was recorded between Jan 5, 2026 and Jan 14, 2026. The change Pulse detected was a product change: positioning.
What changed on Auth0's pricing page between Jan 5, 2026 and Jan 14, 2026?
Enterprise positioning: Fine-Grained Authorization → Auth0, changed. Pulse compared the captures it took on Jan 5, 2026 and Jan 14, 2026; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 1 other pricing-page change for Auth0 in the 90 days before this one; the previous change was "Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users" on Jan 11, 2026; Auth0 has been tracked since 2024-10-01.