Product change·Jan 5 → Jan 14, 2026·Week 3, 2026·Cybersecurity & Identity Management
Auth0 Promotes AI Agents Add-On to Top Billing at GA Launch
What changed
Positioning
Auth0 for AI Agents promoted to first position in Enterprise add-ons (previously last). Promo banner changed from Fine-Grained Authorization to Auth0 for AI Agents with Sign up CTA, coinciding with GA launch.
Before and after
Jan 5, 2026 vs Jan 14, 2026Pulse.
100%
What changed
Auth0 for AI Agents promoted to first position in Enterprise add-ons (previously last). Promo banner changed from Fine-Grained Authorization to Auth0 for AI Agents with Sign up CTA, coinciding with GA launch.
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Q4 2025 · Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active UsersAuth0 opens Machine-to-Machine auth to Essentials plan users · Week 8, 2026
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