Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Frontegg's pricing page, Pulse recorded 3 changes: AgentLink product introduced - new offering for AI agents with pay-as-you-go pricing starting free up to 10,000 tool requests; Organizations limit increased from 50 tenants to Unlimited Organizations in free tier; Pricing page completely redesigned: Split into dual-product model with AgentLink (new AI agent product) and Customer IAM (restructured CIAM). Traditional three-tier structure (Launch/Scale/Enterprise) replaced with usage-based Pay as you go and Enterprise tiers for both products. Pulse files it as a packaging change (new plan, limit increase, package change) with an upward direction.
Frontegg's previous recorded change was "Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer" (Q3 2025). Before that Pulse recorded "Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers" (Q4 2024), "Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality" (Q3 2024) and "Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs" (Q2 2024). Frontegg has been tracked since 2023-12-10.
In the same window Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAddedNo - new offering- new offering
- — · LimitChanged50 tenantsUnlimited Organizations
- Enterprise, Pay As You Go · PackagingPackage change
Pricing page completely redesigned: Split into dual-product model with AgentLink (new AI agent product) and Customer IAM (restructured CIAM). Traditional three-tier structure (Launch/Scale/Enterprise) replaced with usage-based Pay as you go and Enterprise tiers for both products.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | No - new offering | - new offering | Added |
| — | Limit | 50 tenants | Unlimited Organizations | Changed |
| Enterprise, Pay As You Go | Packaging | Pricing page completely redesigned: Split into dual-product model with AgentLink (new AI agent product) and Customer IAM (restructured CIAM). Traditional three-tier structure (Launch/Scale/Enterprise) replaced with usage-based Pay as you go and Enterprise tiers for both products. | Package change | |
Values as written on Frontegg's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Frontegg's pricing page (frontegg.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked near the top of the page, where - new offering now appears.
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The two full-page captures with this change marked up are free with an account.
Frontegg, pricing history
Full history- Apr 3, 2026packagingFrontegg Drops AgentLink Pricing, Simplifies Page to CIAM-Only Plans
- Feb 10, 2026packagingFrontegg streamlines offerings, drops AgentLink from pricing page.
- Jan 10, 2026packagingFrontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations · this change
- Q3 2025packagingFrontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- Q4 2024improvedFrontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- Q3 2024improvedFrontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
- Q2 2024packagingFrontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Auth0Jan 11Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
- Auth0Jan 11Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
- Auth0Jan 11Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users
- Auth0Jan 11Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
Questions about this change
Did Frontegg raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: new plan, limit increase, package change.
What changed on Frontegg's pricing page between Oct 5, 2025 and Jan 1, 2026?
Plan: No - new offering → - new offering, added; limit: 50 tenants → Unlimited Organizations, changed; Pricing page completely redesigned: Split into dual-product model with AgentLink (new AI agent product) and Customer IAM (restructured CIAM). Traditional three-tier structure (Launch/Scale/Enterprise) replaced with usage-based Pay as you go and Enterprise tiers for both products. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Frontegg change its pricing?
Pulse recorded 0 other pricing-page changes for Frontegg in the 90 days before this one; the previous change was "Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer" in Q3 2025; Frontegg has been tracked since 2023-12-10.