Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Auth0's pricing page, Pulse recorded 5 changes: Self-Service SSO added to select Enterprise plans; Private Key JWT authentication support added to platform; Machine-to-Machine Access for Organizations added to select Enterprise plans; OIDC Back-Channel Logout functionality added to platform; Highly Regulated Identity add-on enhanced to include Customer Managed Keys. Pulse files it as a packaging change (feature added, add-on change). Pulse's latest capture (Nov 9, 2026) lists Essentials at $35 and Professional at $240.
Auth0's previous recorded change was "Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features" (Q3 2024). Auth0 has been tracked since 2024-10-01.
In the same window Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedEnterpriseFeatureNot listedSelf-Service SSO
- Added—Feature
BeforeNot listed
AfterPrivate Key JWT authentication support
- AddedEnterpriseFeature
BeforeNot listed
AfterMachine-to-Machine Access for Organizations
- Added—Feature
BeforeNot listed
AfterOIDC Back-Channel Logout functionality
- Add-on change—Add-on
Highly Regulated Identity add-on enhanced to include Customer Managed Keys
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Not listed | Self-Service SSO | Added |
| — | Feature | Not listed | Private Key JWT authentication support | Added |
| Enterprise | Feature | Not listed | Machine-to-Machine Access for Organizations | Added |
| — | Feature | Not listed | OIDC Back-Channel Logout functionality | Added |
| — | Add-on | Highly Regulated Identity add-on enhanced to include Customer Managed Keys | Add-on change | |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Self-Service SSO now appears.
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The two full-page captures with this change marked up are free with an account.
Auth0, the last 90 days
Full history- Week of Jan 5, 2026PackagingAuth0 Promotes AI Agents Add-On to Top Billing at GA Launch
- Jan 10, 2026PackagingAuth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users
- Q1 2025PackagingAuth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Q4 2024PackagingAuth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features This change
- Q3 2024PackagingAuth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- FronteggJan 10Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
- FronteggJan 10Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- FronteggJan 10Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- FronteggJan 10Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- FronteggJan 10Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
Questions about this change
Did Auth0 raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, add-on change.
What changed on Auth0's pricing page between Oct 1, 2024 and Jan 1, 2025?
Enterprise feature added: Self-Service SSO; feature added: Private Key JWT authentication support; Enterprise feature added: Machine-to-Machine Access for Organizations; feature added: OIDC Back-Channel Logout functionality; Highly Regulated Identity add-on enhanced to include Customer Managed Keys. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 1 other pricing-page change for Auth0 in the 90 days before this one; the previous change was "Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features" in Q3 2024; Auth0 has been tracked since 2024-10-01.