Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Auth0's pricing page, Pulse recorded 22 changes: Professional plan now includes Enterprise MFA Factors (previously not included in base plan); Professional plan now includes 10 organizations; Free plan Actions + Forms increased from 3 to 5; Professional plan admin/contributors increased from 7 to Unlimited; Essentials plan log retention increased from 2 days to 5 days; Tenant structure simplified - separate Production/Development tenant counts consolidated into single 'Number of Tenants Included' metric; Accessibility feature added to branding capabilities; Free plan now includes 1 Custom Domain (requires credit card verification); Free plan Social Connections increased from 2 to Unlimited; Continuous Session Protection feature added to security offerings; Free plan external active users increased from 7,500 to 25,000; Free plan now includes 5 organizations; Inbound SCIM feature added to platform; Security Center feature added to platform capabilities; Prioritized Security Log Streams feature added; Professional plan MFA factors enrolled increased from 1 to 2+; Essentials plan now includes 10 organizations; Essentials plan Actions + Forms increased from 5 to 10; Enterprise add-ons section updated - Fine Grained Authorization now featured prominently as first add-on; Essentials plan MFA factors enrolled increased from 0 to 1; Professional plan Actions + Forms increased from 10 to 15; Essentials plan admin/contributors increased from 7 to Unlimited. Pulse files it as a packaging change (feature added, threshold added, limit increase, package change, add-on change) with an upward direction. Pulse's latest capture (Jun 10, 2026) lists Essentials at $35 and Professional at $240.
Auth0's previous recorded change was "Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan" (Q2 2024). Auth0 has been tracked since 2024-10-01.
In the same window Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise · FeatureAdded
BeforeNo Enterprise MFA Factors
AfterEnterprise MFA Factors
- Professional · LimitAddedNo organizations10 organizations
- — · Limit+67%35
- Professional · LimitLimit increase
Professional plan admin/contributors increased from 7 to Unlimited
- Essentials · Limit+150%2 days5 days
- — · PackagingPackage change
Tenant structure simplified - separate Production/Development tenant counts consolidated into single 'Number of Tenants Included' metric
- — · FeatureAddedNo Accessibility featureAccessibility feature
- — · LimitAddedNo Custom Domain1 Custom Domain
- — · LimitLimit increase
Free plan Social Connections increased from 2 to Unlimited
- — · FeatureAdded
BeforeNot listed
AfterContinuous Session Protection feature
- — · Limit+233%7,50025,000
- — · LimitAddedNo organizations5 organizations
- — · FeatureAddedNo Inbound SCIM featureInbound SCIM feature
- — · FeatureAdded
BeforeNo Security Center feature
AfterSecurity Center feature
- — · FeatureAdded
BeforeNot listed
AfterPrioritized Security Log Streams feature
- Professional · Limit+100%12
- Essentials · LimitAddedNo organizations10 organizations
- Essentials · Limit+100%510
- Enterprise · Add-onAdd-on change
Enterprise add-ons section updated - Fine Grained Authorization now featured prominently as first add-on
- Essentials · Limit—01
- Professional · Limit+50%1015
- Essentials · LimitLimit increase
Essentials plan admin/contributors increased from 7 to Unlimited
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Feature | No Enterprise MFA Factors | Enterprise MFA Factors | Added |
| Professional | Limit | No organizations | 10 organizations | Added |
| — | Limit | 3 | 5 | +67% |
| Professional | Limit | Professional plan admin/contributors increased from 7 to Unlimited | Limit increase | |
| Essentials | Limit | 2 days | 5 days | +150% |
| — | Packaging | Tenant structure simplified - separate Production/Development tenant counts consolidated into single 'Number of Tenants Included' metric | Package change | |
| — | Feature | No Accessibility feature | Accessibility feature | Added |
| — | Limit | No Custom Domain | 1 Custom Domain | Added |
| — | Limit | Free plan Social Connections increased from 2 to Unlimited | Limit increase | |
| — | Feature | Not listed | Continuous Session Protection feature | Added |
| — | Limit | 7,500 | 25,000 | +233% |
| — | Limit | No organizations | 5 organizations | Added |
| — | Feature | No Inbound SCIM feature | Inbound SCIM feature | Added |
| — | Feature | No Security Center feature | Security Center feature | Added |
| — | Feature | Not listed | Prioritized Security Log Streams feature | Added |
| Professional | Limit | 1 | 2 | +100% |
| Essentials | Limit | No organizations | 10 organizations | Added |
| Essentials | Limit | 5 | 10 | +100% |
| Enterprise | Add-on | Enterprise add-ons section updated - Fine Grained Authorization now featured prominently as first add-on | Add-on change | |
| Essentials | Limit | 0 | 1 | — |
| Professional | Limit | 10 | 15 | +50% |
| Essentials | Limit | Essentials plan admin/contributors increased from 7 to Unlimited | Limit increase | |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where Enterprise MFA Factors now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Auth0, the last 90 days
Full history- Jan 11, 2026packagingAuth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users
- Q1 2025improvedAuth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- Q4 2024improvedAuth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
- Q3 2024improvedAuth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features · this change
- Q2 2024packagingAuth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- FronteggJan 10Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
- FronteggJan 10Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- FronteggJan 10Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- FronteggJan 10Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- FronteggJan 10Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
Questions about this change
Did Auth0 raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: feature added, threshold added, limit increase, package change, add-on change.
What changed on Auth0's pricing page between Jul 1, 2024 and Oct 1, 2024?
Professional, Enterprise feature: No Enterprise MFA Factors → Enterprise MFA Factors, added; Professional limit: No organizations → 10 organizations, added; limit: 3 → 5 (+67%); Professional plan admin/contributors increased from 7 to Unlimited; Essentials limit: 2 days → 5 days (+150%); Tenant structure simplified - separate Production/Development tenant counts consolidated into single 'Number of Tenants Included' metric; feature: No Accessibility feature → Accessibility feature, added; limit: No Custom Domain → 1 Custom Domain, added; Free plan Social Connections increased from 2 to Unlimited; feature: Not listed → Continuous Session Protection feature, added; limit: 7,500 → 25,000 (+233%); limit: No organizations → 5 organizations, added; feature: No Inbound SCIM feature → Inbound SCIM feature, added; feature: No Security Center feature → Security Center feature, added; feature: Not listed → Prioritized Security Log Streams feature, added; Professional limit: 1 → 2 (+100%); Essentials limit: No organizations → 10 organizations, added; Essentials limit: 5 → 10 (+100%); Enterprise add-ons section updated - Fine Grained Authorization now featured prominently as first add-on; Essentials limit: 0 → 1; Professional limit: 10 → 15 (+50%); Essentials plan admin/contributors increased from 7 to Unlimited. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 1 other pricing-page change for Auth0 in the 90 days before this one; the previous change was "Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan" in Q2 2024; Auth0 has been tracked since 2024-10-01.