Amplitude drops per-plan AI Visibility prompt quotas from pricing cards
What happened
Between the Sep 8, 2026 and Sep 9, 2026 captures of Amplitude's pricing page, Pulse recorded one change: Removed the disclosed "active AI Visibility prompts" quota bullet from the Plus (1,000), Growth (2,500), and Enterprise (5,000) plan cards; AI Visibility remains a platform-wide included capability but per-tier prompt allowances are no longer itemized. Pulse files it as a product change (feature removed).
It lands 58 days after Amplitude's previous change, "Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)" (Jul 13, 2026). Before that Pulse recorded "Amplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers" (Jul 5, 2026) and "Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant" (Jul 2, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Mixpanel, Microsoft and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedPlus, Growth, EnterpriseFeaturedisclosedNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus, Growth, Enterprise | Feature | disclosed | Not listed | Removed |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Sep 8, 2026 and Sep 9, 2026; the change is marked near the top of the page, where the disclosed no longer appears.
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Amplitude, the last 90 days
Full history- Sep 9, 2026Feature removedAmplitude drops per-plan AI Visibility prompt quotas from pricing cards This change
- Jul 13, 2026PackagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Jul 5, 2026PackagingAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Jul 2, 2026PackagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Amplitude raise prices in September 2026?
No list-price increase was recorded between Sep 8, 2026 and Sep 9, 2026. The change Pulse detected was a product change: feature removed.
What changed on Amplitude's pricing page between Sep 8, 2026 and Sep 9, 2026?
Plus, Growth, Enterprise feature removed: disclosed. Pulse compared the captures it took on Sep 8, 2026 and Sep 9, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 3 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)" on Jul 13, 2026; Amplitude has been tracked since 2023-11-14.