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AmplitudeProduct change · Feature removed · Sep 8 → Sep 9, 2026

Amplitude drops per-plan AI Visibility prompt quotas from pricing cards

Verified Sep 9, 2026Data & AnalyticsDirection: down
Covered on Pulse:Amplitude drops per-plan AI Visibility prompt quotas from pricing cards
The changeDisclosed — removed.
Before · Sep 8disclosed
After · Sep 9No disclosed
removed
1 change2 capturesSep 8, 2026 → Sep 9, 2026

What happened

Between the Sep 8, 2026 and Sep 9, 2026 captures of Amplitude's pricing page, Pulse recorded one change: Removed the disclosed "active AI Visibility prompts" quota bullet from the Plus (1,000), Growth (2,500), and Enterprise (5,000) plan cards; AI Visibility remains a platform-wide included capability but per-tier prompt allowances are no longer itemized. Pulse files it as a product change (feature removed) with a downward direction.

It lands 58 days after Amplitude's previous change, "Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)" (Jul 13, 2026). Before that Pulse recorded "Amplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers" (Jul 6, 2026) and "Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant" (Jul 2, 2026). Amplitude has been tracked since 2023-11-14.

In the same window Mixpanel, Microsoft and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Plus, Growth, Enterprise · FeatureRemoved
    disclosedNo disclosed

Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Amplitude's pricing page (amplitude.com) from Sep 8, 2026 and Sep 9, 2026; the change is marked near the top of the page, where the disclosed no longer appears.

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The two full-page captures with this change marked up are free with an account.

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Amplitude, the last 90 days

Full history
  1. Sep 9, 2026packagingAmplitude drops per-plan AI Visibility prompt quotas from pricing cards · this change
  2. Jul 13, 2026packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
  3. Jul 6, 2026packagingAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
  4. Jul 2, 2026packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant

Across Data & Analytics in the same window

All Data & Analytics changes
  1. MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
  2. MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
  3. HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased

Questions about this change

Did Amplitude raise prices in September 2026?

No list-price increase was recorded between Sep 8, 2026 and Sep 9, 2026. The change Pulse detected was a product change: feature removed.

What changed on Amplitude's pricing page between Sep 8, 2026 and Sep 9, 2026?

Plus, Growth, Enterprise feature: disclosed → No disclosed, removed. Pulse compared the captures it took on Sep 8, 2026 and Sep 9, 2026; the before/after table above lists each item as written on the page.

How often does Amplitude change its pricing?

Pulse recorded 3 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)" on Jul 13, 2026; Amplitude has been tracked since 2023-11-14.