Packaging change·Jul 1 → Oct 1, 2024·Q3 2024·Data & Analytics
Amplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users
What changed
Threshold added
Starter plan now explicitly shows 'Up to 50k MTUs' limit
Threshold added
Plus plan MTU range clarified: 1k - 300k MTUs
Threshold added
Enterprise plan MTU threshold specified: Custom MTU volume
Threshold added
Growth plan MTU threshold specified: 300k+ MTUs
Feature change
Enterprise plan: 'AI-powered recommendations' renamed to 'Predictive audiences'
Before and after
Jul 1, 2024 vs Oct 1, 2024Pulse.
100%
Change 1 of 5 · threshold added
Starter plan now explicitly shows 'Up to 50k MTUs' limit
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Q1 2024 · Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth PlansAmplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year · Q4 2024
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Full history →- Week 29, 2026·packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Week 28, 2026·improvedAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Q2 2026·packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- Week 23, 2026·improvedAmplitude launches Zoning Insights with AI recommendations and exports
- Week 19, 2026·improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
