Amplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Amplitude's pricing page, Pulse recorded 5 changes: Starter plan now explicitly shows 'Up to 50k MTUs' limit; Plus plan MTU range clarified: 1k - 300k MTUs; Enterprise plan MTU threshold specified: Custom MTU volume; Growth plan MTU threshold specified: 300k+ MTUs; Enterprise plan: 'AI-powered recommendations' renamed to 'Predictive audiences'. Pulse files it as a packaging change (limit lowered, feature change).
Amplitude's previous recorded change was "Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans" (Q1 2024). Amplitude has been tracked since 2023-11-14.
In the same window Heap, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Limit loweredStarterLimitNot listed50k
- Limit loweredPlusLimit
Plus plan MTU range clarified: 1k - 300k MTUs
- Limit loweredEnterpriseLimit
Enterprise plan MTU threshold specified: Custom MTU volume
- Limit loweredGrowthLimit
Growth plan MTU threshold specified: 300k+ MTUs
- RenamedEnterpriseFeature
BeforeAI-powered recommendations'
After'Predictive audiences'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | Not listed | 50k | Limit lowered |
| Plus | Limit | Plus plan MTU range clarified: 1k - 300k MTUs | Limit lowered | |
| Enterprise | Limit | Enterprise plan MTU threshold specified: Custom MTU volume | Limit lowered | |
| Growth | Limit | Growth plan MTU threshold specified: 300k+ MTUs | Limit lowered | |
| Enterprise | Feature | AI-powered recommendations' | 'Predictive audiences' | Renamed |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "Not listed" becomes "50k".
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The two full-page captures with this change marked up are free with an account.
Amplitude, pricing history
Full history- Q2 2025ImprovementAmplitude Updates Core Platform to Include Guides and Surveys, Moves Cart Analysis Out of BETA
- Q1 2025ImprovementAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
- Q4 2024PackagingAmplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year
- Q3 2024Limit loweredAmplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users This change
- Q1 2024ImprovementAmplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Amplitude raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: limit lowered, feature change.
What changed on Amplitude's pricing page between Jul 1, 2024 and Oct 1, 2024?
Starter limit: Not listed → 50k; Plus plan MTU range clarified: 1k - 300k MTUs; Enterprise plan MTU threshold specified: Custom MTU volume; Growth plan MTU threshold specified: 300k+ MTUs; Enterprise feature: AI-powered recommendations' → 'Predictive audiences', renamed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 0 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans" in Q1 2024; Amplitude has been tracked since 2023-11-14.