Amplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Amplitude's pricing page, Pulse recorded 5 changes: Feature Experimentation added to Growth plan; Feature tagging added to Plus plan; Startup funding eligibility increased from $5M to $10M for one free year on Growth plan; Segmentation for Web Experimentation added to Plus plan; Code editor for Web Experimentation added to Growth plan. Pulse files it as a packaging change (feature added, freemium change) with an upward direction.
Amplitude's previous recorded change was "Amplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users" (Q3 2024). Amplitude has been tracked since 2023-11-14.
In the same window Heap, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · FeatureAdded
BeforeNo Feature Experimentation
AfterFeature Experimentation
- Plus · FeatureAddedNo Feature taggingFeature tagging
- Growth · Free tier+100%$5M$10M
- Plus · FeatureAdded
BeforeNot listed
AfterSegmentation for Web Experimentation
- Growth · FeatureAdded
BeforeNot listed
AfterCode editor for Web Experimentation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Feature | No Feature Experimentation | Feature Experimentation | Added |
| Plus | Feature | No Feature tagging | Feature tagging | Added |
| Growth | Free tier | $5M | $10M | +100% |
| Plus | Feature | Not listed | Segmentation for Web Experimentation | Added |
| Growth | Feature | Not listed | Code editor for Web Experimentation | Added |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Feature Experimentation now appears.
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Amplitude, the last 90 days
Full history- Q3 2025improvedAmplitude Updates Session Replay Feature Description to 'Combine Visual Replays'
- Q2 2025improvedAmplitude Updates Core Platform to Include Guides and Surveys, Moves Cart Analysis Out of BETA
- Q1 2025improvedAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
- Q4 2024improvedAmplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year · this change
- Q3 2024improvedAmplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Amplitude raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, freemium change.
What changed on Amplitude's pricing page between Oct 1, 2024 and Jan 1, 2025?
Growth feature: No Feature Experimentation → Feature Experimentation, added; Plus feature: No Feature tagging → Feature tagging, added; Growth free tier: $5M → $10M (+100%); Plus feature: Not listed → Segmentation for Web Experimentation, added; Growth feature: Not listed → Code editor for Web Experimentation, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 1 other pricing-page change for Amplitude in the 90 days before this one; the previous change was "Amplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users" in Q3 2024; Amplitude has been tracked since 2023-11-14.