Packaging change·Oct 1 → Jan 1, 2025·Q4 2024·Data & Analytics
Amplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year
What changed
Feature added
Feature Experimentation added to Growth plan
Feature added
Feature tagging added to Plus plan
Freemium change
Startup funding eligibility increased from $5M to $10M for one free year on Growth plan
Feature added
Segmentation for Web Experimentation added to Plus plan
Feature added
Code editor for Web Experimentation added to Growth plan
Before and after
Oct 1, 2024 vs Jan 1, 2025Pulse.
100%
Change 1 of 5 · feature added
Feature Experimentation added to Growth plan
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Q3 2024 · Amplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise UsersAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans · Q1 2025
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Full history →- Week 29, 2026·packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Week 28, 2026·improvedAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Q2 2026·packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- Week 23, 2026·improvedAmplitude launches Zoning Insights with AI recommendations and exports
- Week 19, 2026·improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
