Amplitude Updates Core Platform to Include Guides and Surveys, Moves Cart Analysis Out of BETA
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Amplitude's pricing page, Pulse recorded 2 changes: Platform suite description updated to explicitly list Guides and Surveys as part of the core platform (in feature list footnote); Cart analysis feature moved out of BETA status. Pulse files it as a product change (feature change) with a neutral direction.
Amplitude's previous recorded change was "Amplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans" (Q1 2025). Amplitude has been tracked since 2023-11-14.
In the same window Heap, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Platform suite description updated to explicitly list Guides and Surveys as part of the core platform (in feature list footnote)
- — · FeatureFeature change
Cart analysis feature moved out of BETA status
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Platform suite description updated to explicitly list Guides and Surveys as part of the core platform (in feature list footnote) | Feature change | |
| — | Feature | Cart analysis feature moved out of BETA status | Feature change | |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page.
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Amplitude, the last 90 days
Full history- Feb 9, 2026packagingAmplitude repositions Starter plan to emphasize 'No credit card required'
- Jan 10, 2026improvedAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
- Q3 2025improvedAmplitude Updates Session Replay Feature Description to 'Combine Visual Replays'
- Q2 2025improvedAmplitude Updates Core Platform to Include Guides and Surveys, Moves Cart Analysis Out of BETA · this change
- Q1 2025improvedAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Amplitude raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature change.
What changed on Amplitude's pricing page between Apr 1, 2025 and Jul 6, 2025?
Platform suite description updated to explicitly list Guides and Surveys as part of the core platform (in feature list footnote); Cart analysis feature moved out of BETA status. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 1 other pricing-page change for Amplitude in the 90 days before this one; the previous change was "Amplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans" in Q1 2025; Amplitude has been tracked since 2023-11-14.