Amplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Amplitude's pricing page, Pulse recorded 4 changes: CDP product renamed to 'Activation' across all plans and documentation; Cart analysis (BETA) added to Analytics section for all plans; Growth plan support changed from 'Onboarding and customer success' to 'Customer support'; Guides and Surveys feature added to all plans. Pulse files it as a product change (feature change, feature added).
Amplitude's previous recorded change was "Amplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year" (Q4 2024). Amplitude has been tracked since 2023-11-14.
In the same window Heap, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RenamedAll plansFeatureCDP product'Activation'
- AddedAll plansFeatureNot listedCart analysis (BETA)
- RewordedGrowthFeature
BeforeOnboarding and customer success
AfterCustomer support
- AddedAll plansFeature
BeforeNot listed
AfterGuides and Surveys feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | CDP product | 'Activation' | Renamed |
| All plans | Feature | Not listed | Cart analysis (BETA) | Added |
| Growth | Feature | Onboarding and customer success | Customer support | Reworded |
| All plans | Feature | Not listed | Guides and Surveys feature | Added |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "CDP product" becomes "'Activation'".
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- Jan 10, 2026ImprovementAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
- Q3 2025ImprovementAmplitude Updates Session Replay Feature Description to 'Combine Visual Replays'
- Q2 2025ImprovementAmplitude Updates Core Platform to Include Guides and Surveys, Moves Cart Analysis Out of BETA
- Q1 2025Feature addedAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans This change
- Q4 2024PackagingAmplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Amplitude raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a product change: feature change, feature added.
What changed on Amplitude's pricing page between Jan 1, 2025 and Apr 1, 2025?
All plans feature: CDP product → 'Activation', renamed; All plans feature added: Cart analysis (BETA); Growth feature: Onboarding and customer success → Customer support, reworded; All plans feature added: Guides and Surveys feature. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 1 other pricing-page change for Amplitude in the 90 days before this one; the previous change was "Amplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year" in Q4 2024; Amplitude has been tracked since 2023-11-14.