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ZoomPricing change · Price increase · Feb 4 → Feb 9, 2026

Zoom raises Custom AI Companion price from $12 to $20 per month.

Verified Feb 10, 2026Collaboration & ProductivityDirection: up
The changePrice — price increase.
Before · Feb 4$12/month
After · Feb 9$20/month
+67%
1 change2 capturesFeb 4, 2026 → Feb 9, 2026

What happened

Between the Feb 4, 2026 and Feb 9, 2026 captures of Zoom's pricing page, Pulse recorded one change: Custom AI Companion add-on price increased from $12/month to $20/month (66.7% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Workplace Pro at $14.16, Workplace Business at $18.33, ZoomMate at $20, Large Meeting at $50 and Cloud Storage at $10.

It lands the same day as Zoom's previous change, "Zoom Scheduler raises Custom AI Companion price by 66.7% to $20/month" (Feb 10, 2026). Before that Pulse recorded "Zoom Enhances Pro Plan with Unlimited AI Companion Use and Cross-Platform Availability" (Jan 11, 2026), "Zoom Phone Introduces $10/user/month Metered Plan for US & CA, Expanding Options for Users" (Q4 2025) and "Zoom Rooms Removes Cloud Recording and Transcription Feature from Meetings Section" (Q4 2025). Zoom has been tracked since 2023-11-15.

In the same window Microsoft, Ringcentral and Slack also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · Price+67%
    $12/month$20/month

Values as written on Zoom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Zoom's pricing page (zoom.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked around the middle of the page, where price reads $12/month and then $20/month.

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The two full-page captures with this change marked up are free with an account.

Zoom, the last 90 days

Full history
  1. Mar 6, 2026packagingZoom Scheduler Caps Whiteboard and Clips Limits on Scheduler Plans
  2. Feb 23, 2026packagingZoom Phone rebrands top tier as 'Workplace Basic' in plan overhaul
  3. Week 7, 2026packagingZoom Hikes Custom AI Companion Add-On Price 67% to $20/Month
  4. Feb 10, 2026increaseZoom raises Custom AI Companion price from $12 to $20 per month. · this change
  5. Feb 10, 2026increaseZoom Scheduler raises Custom AI Companion price by 66.7% to $20/month.
  6. Jan 11, 2026improvedZoom Enhances Pro Plan with Unlimited AI Companion Use and Cross-Platform Availability
  7. Q4 2025improvedZoom Phone Introduces $10/user/month Metered Plan for US & CA, Expanding Options for Users
  8. Q4 2025packagingZoom Rooms Removes Cloud Recording and Transcription Feature from Meetings Section
  9. Jan 14, 2026packagingZoom Scheduler Removes Monthly Scheduler Option, Promotes Annual Billing with Up to 16% Discount

Across Collaboration & Productivity in the same window

All Collaboration & Productivity changes
  1. MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
  2. RingcentralJan 13Ringcentral Faces Significant Price Increases: Advanced Plan Up 57% to $55/User/Month and Core Plan Up 50% to $45/User/Month
  3. SlackJan 10Slack Introduces Premium Workflows Usage Limits Across Plans, Enhancing Workflow Management and Cost Efficiency

Questions about this change

Did Zoom raise prices in February 2026?

Yes. Pulse captured Zoom's pricing page on Feb 4, 2026 and again on Feb 9, 2026 and recorded 1 price increase: $12/month → $20/month (+67%).

What changed on Zoom's pricing page between Feb 4, 2026 and Feb 9, 2026?

Price: $12/month → $20/month (+67%). Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.

How often does Zoom change its pricing?

Pulse recorded 5 other pricing-page changes for Zoom in the 90 days before this one; the previous change was "Zoom Scheduler raises Custom AI Companion price by 66.7% to $20/month." on Feb 10, 2026; Zoom has been tracked since 2023-11-15.