Zoom Hikes Custom AI Companion Add-On Price 67% to $20/Month
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of Zoom's pricing page, Pulse recorded one change: Custom AI Companion add-on price increased from $12/month to $20/month (67% increase). The add-on enables tailored AI agents and skills for organizations. Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Workplace Pro at $14.16, Workplace Business at $18.33, ZoomMate at $20, Large Meeting at $50 and Cloud Storage at $10.
Zoom's previous recorded change was "Zoom raises Custom AI Companion price from $12 to $20 per month" (Feb 10, 2026). Before that Pulse recorded "Zoom Scheduler raises Custom AI Companion price by 66.7% to $20/month" (Feb 10, 2026), "Zoom Enhances Pro Plan with Unlimited AI Companion Use and Cross-Platform Availability" (Jan 11, 2026) and "Zoom Phone Introduces $10/user/month Metered Plan for US & CA, Expanding Options for Users" (Q4 2025). Zoom has been tracked since 2023-11-15.
In the same window Slack, Microsoft and Ringcentral also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-on+67%$12/month$20/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | $12/month | $20/month | +67% |
Values as written on Zoom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Zoom's pricing page (zoom.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked around the middle of the page, where add-on reads $12/month and then $20/month.
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The two full-page captures with this change marked up are free with an account.
Zoom, the last 90 days
Full history- Mar 6, 2026improvedZoom Phone Adds VoIP Calling Across All Unlimited and Plus Plans
- Mar 6, 2026packagingZoom Scheduler Caps Whiteboard and Clips Limits on Scheduler Plans
- Feb 23, 2026packagingZoom Phone rebrands top tier as 'Workplace Basic' in plan overhaul
- Week 7, 2026packagingZoom Hikes Custom AI Companion Add-On Price 67% to $20/Month · this change
- Feb 10, 2026increaseZoom raises Custom AI Companion price from $12 to $20 per month.
- Feb 10, 2026increaseZoom Scheduler raises Custom AI Companion price by 66.7% to $20/month.
- Jan 11, 2026improvedZoom Enhances Pro Plan with Unlimited AI Companion Use and Cross-Platform Availability
- Q4 2025improvedZoom Phone Introduces $10/user/month Metered Plan for US & CA, Expanding Options for Users
- Q4 2025packagingZoom Rooms Removes Cloud Recording and Transcription Feature from Meetings Section
- Jan 14, 2026packagingZoom Scheduler Removes Monthly Scheduler Option, Promotes Annual Billing with Up to 16% Discount
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changesQuestions about this change
Did Zoom raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Zoom's pricing page between Feb 4, 2026 and Feb 9, 2026?
Add-on: $12/month → $20/month (+67%). Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does Zoom change its pricing?
Pulse recorded 4 other pricing-page changes for Zoom in the 90 days before this one; the previous change was "Zoom raises Custom AI Companion price from $12 to $20 per month." on Feb 10, 2026; Zoom has been tracked since 2023-11-15.