Squarespace hikes Basic/Core/Plus pricing up to 25%, rebrands AI feature label
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Squarespace's pricing page, Pulse recorded 2 changes: Basic/Core/Plus prices rose ($16→$19, $23→$29, $39→$49/mo; Advanced flat $99). Per-plan 'Save X% annually' badges replaced by generic 'up to 36%' headline; new 'Save 10% at checkout' promo added for Basic; Plan-card feature label 'Squarespace AI' was renamed to 'Built-in AI Tools' across Basic, Core, Plus, and Advanced plans. Pulse files it as a pricing change (price increase, positioning) with an upward direction. Pulse's latest capture (Aug 10, 2026) lists Basic at $19, Core at $29, Plus at $49 and Advanced at $99.
It lands 41 days after Squarespace's previous change, "Squarespace slashes prices up to 30% across all subscription tiers" (Jun 2, 2026). Before that Pulse recorded "Squarespace cuts mid-tier plan prices by up to 10%" (May 25, 2026), "Squarespace slashes website builder pricing by up to 21 percent" (May 11, 2026) and "Squarespace hikes Core and Plus plans 26%, trims annual discounts" (May 4, 2026). Squarespace has been tracked since 2024-10-01.
In the same window Shopify, Webflow, Jimdo and Wix also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Core, Plus · Price+19%$16$19
- Basic, Core, Plus · PositioningRenamed
BeforePlan-card feature label 'Squarespace AI'
After'Built-in AI Tools'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Core, Plus | Price | $16 | $19 | +19% |
| Basic, Core, Plus | Positioning | Plan-card feature label 'Squarespace AI' | 'Built-in AI Tools' | Renamed |
Values as written on Squarespace's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Squarespace's pricing page (squarespace.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked around the middle of the page, where basic, core, plus price reads $16 and then $19.
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The two full-page captures with this change marked up are free with an account.
Squarespace, the last 90 days
Full history- Aug 11, 2026improvedSquarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- Jul 13, 2026increaseSquarespace hikes Basic/Core/Plus pricing up to 25%, rebrands AI feature label · this change
- Jun 2, 2026decreaseSquarespace slashes prices up to 30% across all subscription tiers
- May 25, 2026decreaseSquarespace cuts mid-tier plan prices by up to 10%
- May 11, 2026decreaseSquarespace slashes website builder pricing by up to 21 percent
- May 4, 2026increaseSquarespace hikes Core and Plus plans 26%, trims annual discounts
Across Business Operations in the same window
All Business Operations changes- ShopifyJul 6Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- WebflowJul 4Webflow lifts Basic to $15, renames CMS to Premium, cuts Business plan
- JimdoJul 3Jimdo: New Unlimited plan launched at $49.50/mo + Brand Monitoring add-on
- WixApr 24Wix Slashes 50% Off Core, Business, and Business Elite Plans
Questions about this change
Did Squarespace raise prices in July 2026?
Yes. Pulse captured Squarespace's pricing page on Jul 6, 2026 and again on Jul 13, 2026 and recorded 1 price increase: Basic, Core, Plus: $16 → $19 (+19%).
What changed on Squarespace's pricing page between Jul 6, 2026 and Jul 13, 2026?
Basic, Core, Plus price: $16 → $19 (+19%); Basic, Core, Plus positioning: Plan-card feature label 'Squarespace AI' → 'Built-in AI Tools', renamed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Squarespace change its pricing?
Pulse recorded 4 other pricing-page changes for Squarespace in the 90 days before this one; the previous change was "Squarespace slashes prices up to 30% across all subscription tiers" on Jun 2, 2026; Squarespace has been tracked since 2024-10-01.