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HomeTreasure DataAll changes'Modular CDP' architecture approach renamed 'Hybrid CDP'
Treasure DataProduct change · Positioning · Sep 7 → Sep 14, 2026

Treasure Data renames Modular CDP to Hybrid CDP, clarifies deployment split

Verified Sep 14, 2026Data & AnalyticsDirection: neutral
The change'Modular CDP' architecture approach — renamed.
Before · Sep 7'Modular CDP' architecture approach
After · Sep 14'Hybrid CDP'
renamed
1 change2 capturesSep 7, 2026 → Sep 14, 2026

What happened

Between the Sep 7, 2026 and Sep 14, 2026 captures of Treasure Data's pricing page, Pulse recorded one change: Renamed the 'Modular CDP' architecture approach to 'Hybrid CDP' (matching its existing Learn-more link) and added a new sentence clarifying the two deployment models: Composable CDP (own Snowflake/Databricks/BigQuery warehouse) vs Complete CDP (managed infrastructure). Pulse files it as a product change (positioning) with a neutral direction.

This is the first pricing-page change Pulse has recorded for Treasure Data. Treasure Data has been tracked since 2026-05-21.

In the same window Amplitude, Salesforce, Mixpanel and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · PositioningRenamed

    Before'Modular CDP' architecture approach

    After'Hybrid CDP'

Values as written on Treasure Data's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Treasure Data's pricing page (www.treasuredata.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked around the middle of the page, where "'Modular CDP' architecture approach" becomes "'Hybrid CDP'".

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The two full-page captures with this change marked up are free with an account.

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First recorded change for Treasure DataFull history →

Across Data & Analytics in the same window

All Data & Analytics changes
  1. AmplitudeSep 9Amplitude drops per-plan AI Visibility prompt quotas from pricing cards
  2. SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
  3. MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
  4. AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more

Questions about this change

Did Treasure Data raise prices in September 2026?

No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026. The change Pulse detected was a product change: positioning.

What changed on Treasure Data's pricing page between Sep 7, 2026 and Sep 14, 2026?

Positioning: 'Modular CDP' architecture approach → 'Hybrid CDP', renamed. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.

How often does Treasure Data change its pricing?

Pulse recorded 0 other pricing-page changes for Treasure Data in the 90 days before this one; Treasure Data has been tracked since 2026-05-21.