Revenuecat Introduces Just Paywalls Unbundling, Enhancing Flexibility with Custom Purchase Codes
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Revenuecat's pricing page, Pulse recorded 2 changes: High-tier plan renamed from 'Custom' to 'Enterprise'; Just Paywalls unbundling option introduced - allows using Paywalls, Experiments, or Integrations with own purchase code. Pulse files it as a packaging change (plan renamed, feature added) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
Revenuecat's previous recorded change was "Revenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features" (Q1 2025). Before that Pulse recorded "Revenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k" (Q4 2024), "Revenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support" (Q3 2024) and "Revenuecat Renames Generic Transaction API to External Purchases API for Scale Plan" (Q1 2024). Revenuecat has been tracked since 2023-11-21.
In the same window Stripe, Segment, Recurly and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PlanRewordedCustomEnterprise
- — · FeatureAdded
BeforeNo - allows using Paywalls
After- allows using Paywalls
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Plan | Custom | Enterprise | Reworded |
| — | Feature | No - allows using Paywalls | - allows using Paywalls | Added |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where "Custom" becomes "Enterprise".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Revenuecat, pricing history
Full history- Jul 4, 2026packagingRevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier
- May 12, 2026packagingRevenuecat adds PRO badge label to main pricing plan card
- Mar 26, 2026improvedRevenuecat launches Web-to-app funnels for no-code in-app access conversion
- Q3 2025packagingRevenuecat Introduces Just Paywalls Unbundling, Enhancing Flexibility with Custom Purchase Codes · this change
- Q1 2025improvedRevenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features
- Q4 2024packagingRevenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k
- Q3 2024packagingRevenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support
- Q1 2024improvedRevenuecat Renames Generic Transaction API to External Purchases API for Scale Plan
- Dec 2023improvedRevenuecat Introduces Custom Offerings Feature for Enhanced Audience Targeting Across All Plans
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- RecurlyJan 12Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
Questions about this change
Did Revenuecat raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: plan renamed, feature added.
What changed on Revenuecat's pricing page between Jul 4, 2025 and Oct 5, 2025?
Enterprise plan: Custom → Enterprise, reworded; feature: No - allows using Paywalls → - allows using Paywalls, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 0 other pricing-page changes for Revenuecat in the 90 days before this one; the previous change was "Revenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features" in Q1 2025; Revenuecat has been tracked since 2023-11-21.