RevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Revenuecat's pricing page, Pulse recorded 2 changes: 'Just Paywalls' (Enterprise-gated, sales-contact only) rebranded 'Growth Tools' and now offered self-serve under the Pro plan; core rate unchanged (free to $2,500 MTR, then 1%). headline rewritten from 'Everything you need to grow your app' to 'No plans, no gates. Pay for what you track.'. In detail: Pricing page headline rewritten from 'Everything you need to grow your app' to 'No plans, no gates. Pay for what you track.' Marketing copy only, no pricing change; 'Just Paywalls' (Enterprise-only, 'Talk to us' gated) was rebranded 'Growth Tools' and is now a self-serve option under the Pro plan. Core Pro rate unchanged: free to $2,500 MTR, then 1%. Pulse files it as a packaging change (positioning, add-on change) with a neutral direction. The current page lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
It lands 53 days after Revenuecat's previous change, "Revenuecat adds PRO badge label to main pricing plan card" (May 12, 2026). Revenuecat has been tracked since 2023-11-21.
In the same window Recurly, Paddle, Segment and Stripe also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- No · PositioningReworded
BeforeEverything you need to grow your app
AfterNo plans, no gates. Pay for what you track
- Enterprise, Growth Tools, Pro · Add-onAdd-on change
'Just Paywalls' (Enterprise-only, 'Talk to us' gated) was rebranded 'Growth Tools' and is now a self-serve option under the Pro plan. Core Pro rate unchanged: free to $2,500 MTR, then 1%.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| No | Positioning | Everything you need to grow your app | No plans, no gates. Pay for what you track | Reworded |
| Enterprise, Growth Tools, Pro | Add-on | — | $2,500 | Add-on change |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where "Everything you need to grow your app" becomes "No plans, no gates. Pay for what you track".
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The two full-page captures with this change marked up are free with an account.
Revenuecat, the last 90 days
Full history- Jul 4, 2026packagingRevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier · this change
- May 12, 2026packagingRevenuecat adds PRO badge label to main pricing plan card
Across Finance & Accounting in the same window
All Finance & Accounting changes- RecurlyJul 4Recurly: Subscriptions retiered into Starter ($249/mo) + All-Access (<1% billing volume)
- PaddleJun 17Paddle drops $2M ARR threshold, targets scaling businesses
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
- StripeApr 27Stripe rebrands Financial Accounts as Treasury
Questions about this change
Did Revenuecat raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: positioning, add-on change.
What changed on Revenuecat's pricing page between Mar 30, 2026 and Jun 29, 2026?
No positioning: Everything you need to grow your app → No plans, no gates. Pay for what you track, reworded; 'Just Paywalls' (Enterprise-only, 'Talk to us' gated) was rebranded 'Growth Tools' and is now a self-serve option under the Pro plan. Core Pro rate unchanged: free to $2,500 MTR, then 1%. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 1 other pricing-page change for Revenuecat in the 90 days before this one; the previous change was "Revenuecat adds PRO badge label to main pricing plan card" on May 12, 2026; Revenuecat has been tracked since 2023-11-21.