Revenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Revenuecat's pricing page, Pulse recorded one change: Scale plan discontinued - previously priced at $1,700/month billed annually, targeted at apps at launch stage with collaborative tools and premium support. Pulse files it as a packaging change (plan removed) with a downward direction. Pulse's latest capture (Jun 29, 2026) lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
Revenuecat's previous recorded change was "Revenuecat Renames Generic Transaction API to External Purchases API for Scale Plan" (Q1 2024). Before that Pulse recorded "Revenuecat Introduces Custom Offerings Feature for Enhanced Audience Targeting Across All Plans" (Dec 2023). Revenuecat has been tracked since 2023-11-21.
In the same window Stripe, Segment, Recurly and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale · PlanRemoved- previously pricedNo - previously priced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale | Plan | - previously priced | No - previously priced | Removed |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where the - previously priced no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Revenuecat, pricing history
Full history- Q3 2025packagingRevenuecat Introduces Just Paywalls Unbundling, Enhancing Flexibility with Custom Purchase Codes
- Q1 2025improvedRevenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features
- Q4 2024packagingRevenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k
- Q3 2024packagingRevenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support · this change
- Q1 2024improvedRevenuecat Renames Generic Transaction API to External Purchases API for Scale Plan
- Dec 2023improvedRevenuecat Introduces Custom Offerings Feature for Enhanced Audience Targeting Across All Plans
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- RecurlyJan 12Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
Questions about this change
Did Revenuecat raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: plan removed.
What changed on Revenuecat's pricing page between Jul 1, 2024 and Oct 1, 2024?
Scale plan: - previously priced → No - previously priced, removed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 0 other pricing-page changes for Revenuecat in the 90 days before this one; the previous change was "Revenuecat Renames Generic Transaction API to External Purchases API for Scale Plan" in Q1 2024; Revenuecat has been tracked since 2023-11-21.