Revenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Revenuecat's pricing page, Pulse recorded one change: Custom plan now supports unbundling of features - allowing enterprise customers to selectively purchase features. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
Revenuecat's previous recorded change was "Revenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k" (Q4 2024). Revenuecat has been tracked since 2023-11-21.
In the same window Stripe, Segment, Recurly and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureFeature change
Custom plan now supports unbundling of features - allowing enterprise customers to selectively purchase features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Custom plan now supports unbundling of features - allowing enterprise customers to selectively purchase features | Feature change | |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Revenuecat, the last 90 days
Full history- May 12, 2026packagingRevenuecat adds PRO badge label to main pricing plan card
- Mar 26, 2026improvedRevenuecat launches Web-to-app funnels for no-code in-app access conversion
- Q3 2025packagingRevenuecat Introduces Just Paywalls Unbundling, Enhancing Flexibility with Custom Purchase Codes
- Q1 2025improvedRevenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features · this change
- Q4 2024packagingRevenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- RecurlyJan 12Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
Questions about this change
Did Revenuecat raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 11, 2025. The change Pulse detected was a product change: feature change.
What changed on Revenuecat's pricing page between Jan 1, 2025 and Apr 11, 2025?
Custom plan now supports unbundling of features - allowing enterprise customers to selectively purchase features. Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 1 other pricing-page change for Revenuecat in the 90 days before this one; the previous change was "Revenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k" in Q4 2024; Revenuecat has been tracked since 2023-11-21.