Revenuecat Introduces Custom Offerings Feature for Enhanced Audience Targeting Across All Plans
What happened
Between the Nov 21, 2023 and Jan 5, 2024 captures of Revenuecat's pricing page, Pulse recorded one change: Filter & target audiences with custom offerings feature added to all plans. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
This is the first pricing-page change Pulse has recorded for Revenuecat. Revenuecat has been tracked since 2023-11-21.
In the same window Stripe, Segment, Recurly and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAdded
BeforeNot listed
AfterFilter & target audiences with custom offerings feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Not listed | Filter & target audiences with custom offerings feature | Added |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from Nov 21, 2023 and Jan 5, 2024; the change is marked on the page, where Filter & target audiences with custom offerings feature now appears.
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Revenuecat, pricing history
Full history- Q4 2024packagingRevenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k
- Q3 2024packagingRevenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support
- Q1 2024improvedRevenuecat Renames Generic Transaction API to External Purchases API for Scale Plan
- Dec 2023improvedRevenuecat Introduces Custom Offerings Feature for Enhanced Audience Targeting Across All Plans · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 22Stripe Increases Instant Payouts Fee by 50% from 1% to 1.5% of Payout Volume
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- RecurlyJan 12Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
Questions about this change
Did Revenuecat raise prices in January 2024?
No list-price increase was recorded between Nov 21, 2023 and Jan 5, 2024. The change Pulse detected was a product change: feature added.
What changed on Revenuecat's pricing page between Nov 21, 2023 and Jan 5, 2024?
All plans feature: Not listed → Filter & target audiences with custom offerings feature, added. Pulse compared the captures it took on Nov 21, 2023 and Jan 5, 2024; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 0 other pricing-page changes for Revenuecat in the 90 days before this one; Revenuecat has been tracked since 2023-11-21.