Product change·May 4 → May 11, 2026·Week 20, 2026·Finance & Accounting
Revenuecat adds PRO badge label to main pricing plan card
What changed
Positioning
RevenueCat added a visible 'PRO' badge label to their main pricing plan card (previously unlabeled), now explicitly naming the tier above the 'Start for free' heading.
Before and after
May 4, 2026 vs May 11, 2026Pulse.
100%
What changed
RevenueCat added a visible 'PRO' badge label to their main pricing plan card (previously unlabeled), now explicitly naming the tier above the 'Start for free' heading.
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Week 13, 2026 · Revenuecat launches Web-to-app funnels for no-code in-app access conversionRevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier · Q2 2026
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Full history →- Q2 2026·packagingRevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier
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- Q3 2025·packagingRevenuecat Introduces Just Paywalls Unbundling, Enhancing Flexibility with Custom Purchase Codes
- Q1 2025·improvedRevenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features
- Q4 2024·packagingRevenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k