Revenuecat adds PRO badge label to main pricing plan card
What happened
Between the May 4, 2026 and May 11, 2026 captures of Revenuecat's pricing page, Pulse recorded one change: RevenueCat added a visible 'PRO' badge label to their main pricing plan card (previously unlabeled), now explicitly naming the tier above the 'Start for free' heading. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
It lands 47 days after Revenuecat's previous change, "Revenuecat launches Web-to-app funnels for no-code in-app access conversion" (Mar 26, 2026). Revenuecat has been tracked since 2023-11-21.
In the same window Stripe and Segment also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · PositioningAdded
BeforeNo visible 'PRO' badge label
Aftervisible 'PRO' badge label
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Positioning | No visible 'PRO' badge label | visible 'PRO' badge label | Added |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where visible 'PRO' badge label now appears.
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The two full-page captures with this change marked up are free with an account.
Revenuecat, the last 90 days
Full history- Jul 4, 2026packagingRevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier
- May 12, 2026packagingRevenuecat adds PRO badge label to main pricing plan card · this change
- Mar 26, 2026improvedRevenuecat launches Web-to-app funnels for no-code in-app access conversion
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeApr 27Stripe rebrands Financial Accounts as Treasury
- SegmentApr 21Segment renames plans: Connections replaces Customer Data Pipeline card
- SegmentApr 13Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
- SegmentApr 6No pricing changes detected
- SegmentApr 3Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
Questions about this change
Did Revenuecat raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: positioning.
What changed on Revenuecat's pricing page between May 4, 2026 and May 11, 2026?
Pro positioning: No visible 'PRO' badge label → visible 'PRO' badge label, added. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 1 other pricing-page change for Revenuecat in the 90 days before this one; the previous change was "Revenuecat launches Web-to-app funnels for no-code in-app access conversion" on Mar 26, 2026; Revenuecat has been tracked since 2023-11-21.