Revenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Revenuecat's pricing page, Pulse recorded one change: Enterprise plan renamed to Custom (for annual contracts of $36k+). Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Pro at 1% of MTR tracked and Growth Tools at 1% of MTR on conversions.
Revenuecat's previous recorded change was "Revenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support" (Q3 2024). Revenuecat has been tracked since 2023-11-21.
In the same window Stripe, Segment, Recurly and Paddle also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PlanRenamedEnterprise planCustom
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Plan | Enterprise plan | Custom | Renamed |
Values as written on Revenuecat's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Revenuecat's pricing page (revenuecat.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "Enterprise plan" becomes "Custom".
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The two full-page captures with this change marked up are free with an account.
Revenuecat, the last 90 days
Full history- Mar 26, 2026improvedRevenuecat launches Web-to-app funnels for no-code in-app access conversion
- Q3 2025packagingRevenuecat Introduces Just Paywalls Unbundling, Enhancing Flexibility with Custom Purchase Codes
- Q1 2025improvedRevenuecat Introduces Custom Plan Unbundling, Empowering Enterprise Customers to Selectively Purchase Features
- Q4 2024packagingRevenuecat Renames Enterprise Plan to Custom for Annual Contracts Over $36k · this change
- Q3 2024packagingRevenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- RecurlyJan 12Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- PaddleJan 12Paddle Discontinues Price Intelligently Addon, Streamlining Product Offerings
Questions about this change
Did Revenuecat raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: plan renamed.
What changed on Revenuecat's pricing page between Oct 1, 2024 and Jan 1, 2025?
Enterprise plan: Enterprise plan → Custom, renamed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Revenuecat change its pricing?
Pulse recorded 1 other pricing-page change for Revenuecat in the 90 days before this one; the previous change was "Revenuecat Discontinues $1,700/Month Scale Plan, Impacting Launch Stage Apps with Collaborative Tools and Premium Support" in Q3 2024; Revenuecat has been tracked since 2023-11-21.