Reply Implements 67% Price Increase on AI SDR Plan, Now $500/Month
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Reply's pricing page, Pulse recorded one change: AI SDR plan increased from $300/month to $500/month (67% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Email Volume at $49, Multichannel at $89, Agency Core at $166, AI SDR Starter at $500 and Agency AI SDR at $500.
Reply's previous recorded change was "Reply Reduces Live Data Credits by 75% for Multichannel Plan, Significantly Impacting User Capacity" (Q2 2025). Reply has been tracked since 2024-10-01.
In the same window Salesloft and HubSpot also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AI SDR · Price+67%$300/month$500/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| AI SDR | Price | $300/month | $500/month | +67% |
Values as written on Reply's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Reply's pricing page (reply.io) from Jul 6, 2025 and Oct 5, 2025; the change is marked near the top of the page, where ai sdr price reads $300/month and then $500/month.
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The two full-page captures with this change marked up are free with an account.
Reply, the last 90 days
Full history- Apr 9, 2026improvedReply Adds Free Website Visitor Reveals Across Sales Plans
- Apr 4, 2026packagingReply Removes 30% Off Annual Plans Winter Promotion
- Jan 12, 2026packagingReply Launches 30% Discount Promotion on Annual Plans with Countdown Timer
- Q3 2025increaseReply Implements 67% Price Increase on AI SDR Plan, Now $500/Month · this change
- Q2 2025packagingReply Reduces Live Data Credits by 75% for Multichannel Plan, Significantly Impacting User Capacity
Across CRM in the same window
All CRM changes- SalesloftJan 12Salesloft Introduces No-Code Custom Object Signals Feature for Enhanced CRM Integration
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- SalesloftJan 12Salesloft Discontinues Essentials Plan, Enhances Offering with New Forecasting & Revenue Management Features
- SalesloftJan 12Salesloft Introduces AI-Powered Account Agents Add-On for Enhanced Lead Generation and Research
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
Questions about this change
Did Reply raise prices in October 2025?
Yes. Pulse captured Reply's pricing page on Jul 6, 2025 and again on Oct 5, 2025 and recorded 1 price increase: AI SDR: $300/month → $500/month (+67%).
What changed on Reply's pricing page between Jul 6, 2025 and Oct 5, 2025?
AI SDR price: $300/month → $500/month (+67%). Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Reply change its pricing?
Pulse recorded 1 other pricing-page change for Reply in the 90 days before this one; the previous change was "Reply Reduces Live Data Credits by 75% for Multichannel Plan, Significantly Impacting User Capacity" in Q2 2025; Reply has been tracked since 2024-10-01.