OneSignal swaps unlimited free push for a 1,000 MAU cap
OneSignal AI dropped its (Beta) tag and gained dedicated OneSignal AI Agent and OneSignal MCP rows in a new OneSignal AI comparison section; A/B Testing relabelled from Basic/Advanced to Standard/Multivariate.; Mobile Push, In-App Messaging and Live Activities all moved from per-channel caps to a single MAU-based Free allowance: Free mobile push went from 'Unlimited mobile push' to 'For organizati
What changed
Mobile Push, In-App Messaging and Live Activities all moved from per-channel caps to a single MAU-based Free allowance: Free mobile push went from 'Unlimited mobile push' to 'For organizations with up to 1,000 monthly active users', In-App Messaging from '1 active message' and Live Activities from 10,000/100,000 subscriber caps to the same 1,000 MAU / 'Included with purchase of mobile push' bundling; SMS/RCS moved from sales-only quoting to self-serve Available / volume-discount pricing.
Active Journeys and Message Steps limits increased: Active Journeys Free 1->3, Growth 3->5, Enterprise Custom->Unlimited; Message Steps became Unlimited on all plans (was 2/6/50/Custom). Data Tags Free rose 2->6, and both Audience Segments and Data Tags moved from Custom to Unlimited on Enterprise.
OneSignal AI dropped its (Beta) tag and gained dedicated OneSignal AI Agent and OneSignal MCP rows in a new OneSignal AI comparison section; A/B Testing relabelled from Basic/Advanced to Standard/Multivariate.
Before and after
Aug 31, 2026 vs Sep 7, 2026Mobile Push, In-App Messaging and Live Activities all moved from per-channel caps to a single MAU-based Free allowance: Free mobile push went from 'Unlimited mobile push' to 'For organizations with up to 1,000 monthly active users', In-App Messaging from '1 active message' and Live Activities from 10,000/100,000 subscriber caps to the same 1,000 MAU / 'Included with purchase of mobile push' bundling; SMS/RCS moved from sales-only quoting to self-serve Available / volume-discount pricing.
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