OneSignal swaps unlimited free push for a 1,000 MAU cap
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of OneSignal's pricing page, Pulse recorded 3 changes: OneSignal AI dropped its (Beta) tag and gained dedicated OneSignal AI Agent and OneSignal MCP rows in a new OneSignal AI comparison section; A/B Testing relabelled from Basic/Advanced to Standard/Multivariate; Mobile Push, In-App Messaging and Live Activities all moved from per-channel caps to a single MAU-based Free allowance: Free mobile push went from 'Unlimited mobile push' to 'For organizati. In detail: Mobile Push, In-App Messaging and Live Activities all moved from per-channel caps to a single MAU-based Free allowance: Free mobile push went from 'Unlimited mobile push' to 'For organizations with up to 1,000 monthly active users', In-App Messaging from '1 active message' and Live Activities from 10,000/100,000 subscriber caps to the same 1,000 MAU / 'Included with purchase of mobile push' bundling; SMS/RCS moved from sales-only quoting to self-serve Available / volume-discount pricing; Active Journeys and Message Steps limits increased: Active Journeys Free 1->3, Growth 3->5, Enterprise Custom->Unlimited; Message Steps became Unlimited on all plans (was 2/6/50/Custom). Data Tags Free rose 2->6, and both Audience Segments and Data Tags moved from Custom to Unlimited on Enterprise. Pulse files it as a packaging change (metric change, limit increase, feature added) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Growth at $19.
It lands 55 days after OneSignal's previous change, "OneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)" (Jul 13, 2026). Before that Pulse recorded "OneSignal adds Enterprise audit logs with 90-day data retention" (Jun 17, 2026). OneSignal has been tracked since 2026-03-01.
In the same window Twilio, HubSpot, Pushwoosh, Klaviyo and Mailchimp also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Pricing modelReworded
BeforeUnlimited mobile push
AfterFor organizations with up to 1,000 monthly active users
- Growth, Enterprise · Limit+200%13
- — · FeatureChangedBasic/AdvancedStandard/Multivariate
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Pricing model | Unlimited mobile push | For organizations with up to 1,000 monthly active users | Reworded |
| Growth, Enterprise | Limit | 1 | 3 | +200% |
| — | Feature | Basic/Advanced | Standard/Multivariate | Changed |
Values as written on OneSignal's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OneSignal's pricing page (onesignal.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where "Unlimited mobile push" becomes "For organizations with up to 1,000 monthly active users".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
OneSignal, the last 90 days
Full history- Oct 5, 2026improvedOneSignal puts numbers on A/B testing: 2 variants free, 10 on Pro
- Sep 7, 2026improvedOneSignal swaps unlimited free push for a 1,000 MAU cap · this change
- Jul 13, 2026improvedOneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)
- Jun 17, 2026improvedOneSignal adds Enterprise audit logs with 90-day data retention
Across Marketing & Content in the same window
All Marketing & Content changes- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- PushwooshAug 24Pushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock
- KlaviyoJul 20Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
Questions about this change
Did OneSignal raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a packaging change: metric change, limit increase, feature added.
What changed on OneSignal's pricing page between Aug 31, 2026 and Sep 7, 2026?
Pricing model: Unlimited mobile push → For organizations with up to 1,000 monthly active users, reworded; Growth, Enterprise limit: 1 → 3 (+200%); feature: Basic/Advanced → Standard/Multivariate, changed. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does OneSignal change its pricing?
Pulse recorded 2 other pricing-page changes for OneSignal in the 90 days before this one; the previous change was "OneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)" on Jul 13, 2026; OneSignal has been tracked since 2026-03-01.