Auth0 Doubles Pro Tenant Limits, Adds Free Tier Pricing Display
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Auth0's pricing page, Pulse recorded 3 changes: Express Configuration (Okta enterprise identity provider fast-setup feature) added as a new row in the plan comparison table; Professional plan Number of Tenants Included increased from 6 to 12, doubling the tenant allocation for Professional subscribers; Free plan now displays an explicit $0/month price on the pricing page, where previously no price was shown for the Free tier. Pulse files it as a pricing change (feature added, limit raised, price revealed) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Essentials at $35 and Professional at $240.
This quarterly roll-up includes 3 changes Pulse first recorded in a shorter period: "Auth0 Removes M2M Add-on from Essentials Plan" (week of Mar 2, 2026, saved Mar 9, 2026), "Auth0 opens Machine-to-Machine auth to Essentials plan users" (week of Feb 9, 2026, saved Feb 16, 2026) and "Auth0 Promotes AI Agents Add-On to Top Billing at GA Launch" (week of Jan 5, 2026, saved Jan 14, 2026). It also records changes none of those periods did (limit raised, price revealed and feature added), so Pulse counts it as a change of its own. Before that, Auth0's previous recorded change was "Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users" (Jan 10, 2026). Auth0 has been tracked since 2024-10-01.
In the same window Okta, Jumpcloud and Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Feature addedEnterpriseFeature
Express Configuration (Okta enterprise identity provider fast-setup feature) added as a new row in the plan comparison table.
- +100%ProfessionalLimit612
- Revealed—Price visibilityPrice hiddenPrice listed: $0/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Express Configuration (Okta enterprise identity provider fast-setup feature) added as a new row in the plan comparison table. | Feature added | |
| Professional | Limit | 6 | 12 | +100% |
| — | Price visibility | Price hidden | Price listed: $0/month | Revealed |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked around the middle of the page, where professional limit reads 6 and then 12.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Auth0, the last 90 days
Full history- Apr 13, 2026ImprovementAuth0 Reveals Custom Domain Limits Across All Plans, Enterprise Gets 20+
- Apr 4, 2026PackagingAuth0 Doubles Pro Tenant Limits, Adds Free Tier Pricing Display This change
- Mar 10, 2026PackagingAuth0 Removes M2M Add-on from Essentials Plan
- Feb 16, 2026ImprovementAuth0 opens Machine-to-Machine auth to Essentials plan users
- Week of Jan 5, 2026PackagingAuth0 Promotes AI Agents Add-On to Top Billing at GA Launch
- Jan 10, 2026PackagingAuth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Auth0 raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: feature added, limit raised, price revealed.
What changed on Auth0's pricing page between Dec 29, 2025 and Mar 30, 2026?
Express Configuration (Okta enterprise identity provider fast-setup feature) added as a new row in the plan comparison table; Professional limit: 6 → 12 (+100%); price visibility: Price hidden → Price listed: $0/month, revealed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
This quarterly roll-up includes 3 changes Pulse first recorded in shorter periods and also records changes none of them did (limit raised, price revealed, feature added), so Pulse counts it as a change of its own; Pulse recorded 1 other pricing-page change for Auth0 in the 90 days before this one; the previous change was "Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users" on Jan 10, 2026; Auth0 has been tracked since 2024-10-01.
