Constant Contact touts $36 return per $1 spent in new pricing page pitch
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of Constant Contact's pricing page, Pulse recorded one change: New hero headline added to pricing page: 'Marketing made easy - so you can focus on what matters.' with supporting stat 'Businesses earn $36 for every $1 spent on email marketing.'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Lite at $10.2, Standard at $29.75 and Premium at $68.
It lands 3 days after Constant Contact's previous change, "Constant Contact slashes promo discount to 30% off Lite plan only" (Apr 3, 2026). Before that Pulse recorded "Constant Contact launches 30% off Lite plan for 3 months" (Mar 10, 2026) and "Constant Contact refreshes plan messaging with AI and SEO highlights" (Feb 17, 2026). Constant Contact has been tracked since 2023-11-17.
In the same window ActiveCampaign, HubSpot, Mailchimp, Convertkit and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningAddedNo hero headlinehero headline
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | No hero headline | hero headline | Added |
Values as written on Constant Contact's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Constant Contact's pricing page (constantcontact.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where hero headline now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Constant Contact, the last 90 days
Full history- Aug 11, 2026packagingConstant Contact: promo discount deepened from 15% annual to 30% off for 3 months
- Jun 30, 2026packagingConstant Contact axes annual discount toggle, prices jump back up to 20%
- Jun 8, 2026packagingConstant Contact reveals annual pricing tiers with 15% discount
- Apr 6, 2026packagingConstant Contact touts $36 return per $1 spent in new pricing page pitch · this change
- Apr 3, 2026packagingConstant Contact slashes promo discount to 30% off Lite plan only
- Mar 10, 2026packagingConstant Contact launches 30% off Lite plan for 3 months
- Feb 17, 2026packagingConstant Contact refreshes plan messaging with AI and SEO highlights
Across Marketing & Content in the same window
All Marketing & Content changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- HubSpotApr 6HubSpot Marketing Starter launches $9/mo seat-based annual pricing
- MailchimpApr 5Mailchimp Rebrands Basic Tier as Free With New Marketing Tagline
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
Questions about this change
Did Constant Contact raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a product change: positioning.
What changed on Constant Contact's pricing page between Mar 30, 2026 and Apr 6, 2026?
Positioning: No hero headline → hero headline, added. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does Constant Contact change its pricing?
Pulse recorded 3 other pricing-page changes for Constant Contact in the 90 days before this one; the previous change was "Constant Contact slashes promo discount to 30% off Lite plan only" on Apr 3, 2026; Constant Contact has been tracked since 2023-11-17.