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Product change·Mar 30 → Apr 6, 2026·Week 15, 2026·Marketing & Content

Constant Contact touts $36 return per $1 spent in new pricing page pitch

Constant ContactProductPositioning

What changed

Positioning

New hero headline added to pricing page: 'Marketing made easy - so you can focus on what matters.' with supporting stat 'Businesses earn $36 for every $1 spent on email marketing.'

Before and after

Mar 30, 2026 vs Apr 6, 2026
Pulse.
100%
What changed

New hero headline added to pricing page: 'Marketing made easy - so you can focus on what matters.' with supporting stat 'Businesses earn $36 for every $1 spent on email marketing.'

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Q1 2026 · Constant Contact slashes promo discount to 30% off Lite plan onlyConstant Contact reveals annual pricing tiers with 15% discount · Week 24, 2026

More from Constant Contact

Full history →
  1. Week 35, 2026·packaging
    Constant Contact demotes 'Teams' to 'Multi-Account'
  2. Week 33, 2026·packaging
    Constant Contact: promo discount deepened from 15% annual to 30% off for 3 months
  3. Week 27, 2026·packaging
    Constant Contact axes annual discount toggle, prices jump back up to 20%
  4. Week 24, 2026·packaging
    Constant Contact reveals annual pricing tiers with 15% discount
  5. Q1 2026·packaging
    Constant Contact slashes promo discount to 30% off Lite plan only