Fivetran reveals tiered MAR pricing from $1.18 per million rows
What happened
Between the Dec 29, 2025 and Jan 5, 2026 captures of Fivetran's pricing page, Pulse recorded one change: New pricing details section reveals tiered usage rates: Standard Incremental Spend $500.00–$1.18/million MAR, Base Spend $0–$5,619.02/month; Enterprise and Business Critical rates also publicly disclosed. Pulse files it as a pricing change (price revealed) with an upward direction. Pulse's latest capture (Jul 8, 2026) lists Standard at $750 per million monthly active rows (MAR) + $500 per million monthly active rows (MAR), Enterprise at $1,000 per million monthly active rows (MAR), Business Critical at $1,600 per million monthly active rows (MAR) and Fivetran Transformations at $0.01 per model run.
Fivetran's previous recorded change was "Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action" (Jan 10, 2026). Fivetran has been tracked since 2024-10-01.
In the same window Google Cloud and Talend also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Enterprise, Business Critical · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Enterprise, Business Critical | Price visibility | Price hidden | Price listed | Revealed |
Values as written on Fivetran's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fivetran's pricing page (fivetran.com) from Dec 29, 2025 and Jan 5, 2026; the change is marked near the top of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
Fivetran, the last 90 days
Full history- Feb 16, 2026packagingFivetran opens startup discounts to all VC-backed companies
- Week 5, 2026packagingFivetran unveils tiered MAR rate cards with commit discounts up to 11%
- Week 4, 2026packagingFivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples
- Week 2, 2026packagingFivetran reveals tiered MAR pricing from $1.18 per million rows · this change
- Jan 10, 2026improvedFivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action
Across Data & Analytics in the same window
All Data & Analytics changes- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
- Google CloudJun 15Google Cloud Looker shifts Analytics tokens to pooled instance tiers
Questions about this change
Did Fivetran raise prices in January 2026?
No list-price increase was recorded between Dec 29, 2025 and Jan 5, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on Fivetran's pricing page between Dec 29, 2025 and Jan 5, 2026?
Standard, Enterprise, Business Critical price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Dec 29, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Fivetran change its pricing?
Pulse recorded 0 other pricing-page changes for Fivetran in the 90 days before this one; the previous change was "Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action" on Jan 10, 2026; Fivetran has been tracked since 2024-10-01.