Supermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Supermetrics's pricing page, Pulse recorded 3 changes: Destinations add-on introduced for Starter plan in Extras section at +$49/month (yearly) or +$62/month (monthly), up to 2 additional destinations; Data API & MCP access label changed to Data API access in Starter and Growth plan cards; weekly and daily data refreshes now scoped with (Google Sheets only) qualifier; Starter plan price increased from $37/month (billed yearly) to $44/month (billed yearly); monthly rate also increased from $47 to $55/month. Pulse files it as a pricing change (new add-on, feature change, price increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $44 and Growth at $177.
It lands 12 days after Supermetrics's previous change, "Supermetrics adds AI integrations label and Copilot across all plans" (Apr 23, 2026). Before that Pulse recorded "Supermetrics adds Management API to Enterprise plan" (Mar 11, 2026) and "Supermetrics adds data residency controls to Enterprise plan" (Feb 16, 2026). Supermetrics has been tracked since 2024-10-01.
In the same window Google, Amplitude, Segment, Tableau and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Add-onAddedNo Destinations add-onDestinations add-on
- Starter, Growth · FeatureFeature change
Data API & MCP access label changed to Data API access in Starter and Growth plan cards; weekly and daily data refreshes now scoped with (Google Sheets only) qualifier.
- Starter · Price+17%$47$55/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Add-on | No Destinations add-on | Destinations add-on | Added |
| Starter, Growth | Feature | Data API & MCP access label changed to Data API access in Starter and Growth plan cards; weekly and daily data refreshes now scoped with (Google Sheets only) qualifier. | Feature change | |
| Starter | Price | $47 | $55/month | +17% |
Values as written on Supermetrics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Supermetrics's pricing page (supermetrics.com) from Apr 27, 2026 and May 4, 2026; the change is marked around the middle of the page, where starter price reads $47 and then $55/month.
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The two full-page captures with this change marked up are free with an account.
Supermetrics, the last 90 days
Full history- Sep 14, 2026packagingSupermetrics strips automated refresh, dashboards from Starter, Growth, Enter...
- Jun 30, 2026packagingSupermetrics cuts Growth plan add-on price to $149/year
- Jul 4, 2026packagingSupermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells
- May 5, 2026packagingSupermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on · this change
- Apr 23, 2026improvedSupermetrics adds AI integrations label and Copilot across all plans
- Mar 11, 2026improvedSupermetrics adds Management API to Enterprise plan
- Feb 16, 2026improvedSupermetrics adds data residency controls to Enterprise plan
Across Data & Analytics in the same window
All Data & Analytics changes- GoogleMay 4Google Workspace rolls out Workspace Studio AI flows across all plans
- AmplitudeMay 4Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
- SegmentApr 21Segment renames plans: Connections replaces Customer Data Pipeline card
- TableauApr 2Tableau adds currency converter, moves Creator pricing to FAQ
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Questions about this change
Did Supermetrics raise prices in May 2026?
Yes. Pulse captured Supermetrics's pricing page on Apr 27, 2026 and again on May 4, 2026 and recorded 1 price increase: Starter: $47 → $55/month (+17%).
What changed on Supermetrics's pricing page between Apr 27, 2026 and May 4, 2026?
Starter add-on: No Destinations add-on → Destinations add-on, added; Data API & MCP access label changed to Data API access in Starter and Growth plan cards; weekly and daily data refreshes now scoped with (Google Sheets only) qualifier; Starter price: $47 → $55/month (+17%). Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Supermetrics change its pricing?
Pulse recorded 3 other pricing-page changes for Supermetrics in the 90 days before this one; the previous change was "Supermetrics adds AI integrations label and Copilot across all plans" on Apr 23, 2026; Supermetrics has been tracked since 2024-10-01.