Mouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of Mouseflow's pricing page, Pulse recorded 9 changes: Business plan (50K sessions) discontinued; Annual discount increased from 'Save 20%' to 'Save up to 35%'; Pro plan (150K sessions) discontinued; Essential plan introduced at $25/month with 5,000 sessions; Premium plan introduced at $319/month with 100,000 sessions; Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning; Starter plan (5K sessions) discontinued; Growth plan (15K sessions) discontinued; Advanced plan introduced at $109/month with 25,000 sessions. Pulse files it as a pricing change (plan removed, discount change, new plan, package change) with a downward direction. Pulse's latest capture (Jul 8, 2026) lists Essential at $25, Advanced at $109 and Premium at $319.
Mouseflow's previous recorded change was "Mouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence" (Q2 2025). Mouseflow has been tracked since 2023-11-14.
In the same window Microsoft, Logrocket, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · PlanPlan removed
Business plan (50K sessions) discontinued
- — · DiscountRewordedSave 20%Save up to 35%
- Pro · PlanPlan removed
Pro plan (150K sessions) discontinued
- Essential · PlanAddedNo Essential planEssential plan
- Premium · PlanAddedNo Premium planPremium plan
- Essential, Advanced · PackagingPackage change
Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning
- Starter · PlanPlan removed
Starter plan (5K sessions) discontinued
- Growth · PlanPlan removed
Growth plan (15K sessions) discontinued
- Advanced · PlanAddedNo Advanced planAdvanced plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Plan | Business plan (50K sessions) discontinued | Plan removed | |
| — | Discount | Save 20% | Save up to 35% | Reworded |
| Pro | Plan | Pro plan (150K sessions) discontinued | Plan removed | |
| Essential | Plan | No Essential plan | Essential plan | Added |
| Premium | Plan | No Premium plan | Premium plan | Added |
| Essential, Advanced | Packaging | Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning | Package change | |
| Starter | Plan | Starter plan (5K sessions) discontinued | Plan removed | |
| Growth | Plan | Growth plan (15K sessions) discontinued | Plan removed | |
| Advanced | Plan | No Advanced plan | Advanced plan | Added |
Values as written on Mouseflow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mouseflow's pricing page (mouseflow.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where "Save 20%" becomes "Save up to 35%".
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The two full-page captures with this change marked up are free with an account.
Mouseflow, the last 90 days
Full history- Q3 2025packagingMouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts · this change
- Q2 2025packagingMouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- LogrocketJan 13Logrocket Transitions Enterprise and Professional Plans to Unlimited Free Trials, Enhancing Accessibility for Users
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Mouseflow raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a pricing change: plan removed, discount change, new plan, package change.
What changed on Mouseflow's pricing page between Jul 6, 2025 and Oct 4, 2025?
Business plan (50K sessions) discontinued; discount: Save 20% → Save up to 35%, reworded; Pro plan (150K sessions) discontinued; Essential plan: No Essential plan → Essential plan, added; Premium plan: No Premium plan → Premium plan, added; Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning; Starter plan (5K sessions) discontinued; Growth plan (15K sessions) discontinued; Advanced plan: No Advanced plan → Advanced plan, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does Mouseflow change its pricing?
Pulse recorded 1 other pricing-page change for Mouseflow in the 90 days before this one; the previous change was "Mouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence" in Q2 2025; Mouseflow has been tracked since 2023-11-14.