Mouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of Mouseflow's pricing page, Pulse recorded 9 changes: Business plan (50K sessions) discontinued; Annual discount increased from 'Save 20%' to 'Save up to 35%'; Pro plan (150K sessions) discontinued; Essential plan introduced at $25/month with 5,000 sessions; Premium plan introduced at $319/month with 100,000 sessions; Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning; Starter plan (5K sessions) discontinued; Growth plan (15K sessions) discontinued; Advanced plan introduced at $109/month with 25,000 sessions. Pulse files it as a pricing change (plan removed, discount change, new plan, packaging change) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Essential at $25, Advanced at $109 and Premium at $319.
Mouseflow's previous recorded change was "Mouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence" (Q2 2025). Mouseflow has been tracked since 2023-11-14.
In the same window Microsoft, Logrocket, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedBusinessPlan
BeforeBusiness plan (50K sessions)
AfterNot listed
- Reworded—DiscountSave 20%Save up to 35%
- RemovedProPlanPro plan (150K sessions)Not listed
- AddedEssentialPlan
BeforeNot listed
AfterEssential plan ($25/month)
- AddedPremiumPlan
BeforeNot listed
AfterPremium plan ($319/month)
- Packaging changeEssential, AdvancedPackaging
Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning
- RemovedStarterPlan
BeforeStarter plan (5K sessions)
AfterNot listed
- RemovedGrowthPlan
BeforeGrowth plan (15K sessions)
AfterNot listed
- AddedAdvancedPlan
BeforeNot listed
AfterAdvanced plan ($109/month)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Plan | Business plan (50K sessions) | Not listed | Removed |
| — | Discount | Save 20% | Save up to 35% | Reworded |
| Pro | Plan | Pro plan (150K sessions) | Not listed | Removed |
| Essential | Plan | Not listed | Essential plan ($25/month) | Added |
| Premium | Plan | Not listed | Premium plan ($319/month) | Added |
| Essential, Advanced | Packaging | Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning | Packaging change | |
| Starter | Plan | Starter plan (5K sessions) | Not listed | Removed |
| Growth | Plan | Growth plan (15K sessions) | Not listed | Removed |
| Advanced | Plan | Not listed | Advanced plan ($109/month) | Added |
Values as written on Mouseflow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mouseflow's pricing page (mouseflow.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where the Pro plan (150K sessions) no longer appears.
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The two full-page captures with this change marked up are free with an account.
Mouseflow, the last 90 days
Full history- Q3 2025PackagingMouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts This change
- Q2 2025PackagingMouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- LogrocketJan 13Logrocket Transitions Enterprise and Professional Plans to Unlimited Free Trials, Enhancing Accessibility for Users
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Mouseflow raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a pricing change: plan removed, discount change, new plan, packaging change.
What changed on Mouseflow's pricing page between Jul 6, 2025 and Oct 4, 2025?
Business plan removed: Business plan (50K sessions); discount: Save 20% → Save up to 35%, reworded; Pro plan removed: Pro plan (150K sessions); Essential plan added: Essential plan ($25/month); Premium plan added: Premium plan ($319/month); Pricing model restructured from tiered categories (Essential/Advanced tiers with sub-plans) to five standalone plans with clearer positioning; Starter plan removed: Starter plan (5K sessions); Growth plan removed: Growth plan (15K sessions); Advanced plan added: Advanced plan ($109/month). Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does Mouseflow change its pricing?
Pulse recorded 1 other pricing-page change for Mouseflow in the 90 days before this one; the previous change was "Mouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence" in Q2 2025; Mouseflow has been tracked since 2023-11-14.