Sproutsocial reshuffles Standard plan, gates key reporting tools
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of Sproutsocial's pricing page, Pulse recorded one change: Standard plan updated: 'Consolidated inbox and collaboration tools' added as new feature; 'Optimal send times' and 'Group, profile and post-level reporting' removed from Standard (moved to Essentials plan). Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Essentials at $79, Standard at $199, Professional at $299 and Advanced at $399.
It lands 87 days after Sproutsocial's previous change, "Sproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up" (Jan 12, 2026). Sproutsocial has been tracked since 2024-10-01.
In the same window Buffer and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Essentials · FeatureAdded
BeforeNot listed
After'Consolidated inbox and collaboration tools'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Essentials | Feature | Not listed | 'Consolidated inbox and collaboration tools' | Added |
Values as written on Sproutsocial's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sproutsocial's pricing page (sproutsocial.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where 'Consolidated inbox and collaboration tools' now appears.
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The two full-page captures with this change marked up are free with an account.
Sproutsocial, the last 90 days
Full history- Aug 24, 2026improvedSprout Social launches Trellis AI agent across all plans
- Jul 4, 2026improvedSproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- Apr 9, 2026improvedSproutsocial reshuffles Standard plan, gates key reporting tools · this change
- Jan 12, 2026packagingSproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up
Across Marketing & Content in the same window
All Marketing & Content changes- BufferApr 6Buffer Rebrands Team Plan Seats as Unlimited Team Members
- HootsuiteApr 5Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
- BufferApr 3Buffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile
- HootsuiteApr 3Hootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
- HootsuiteMar 17Hootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
Questions about this change
Did Sproutsocial raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a product change: feature change.
What changed on Sproutsocial's pricing page between Mar 30, 2026 and Apr 6, 2026?
Standard, Essentials feature: Not listed → 'Consolidated inbox and collaboration tools', added. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does Sproutsocial change its pricing?
Pulse recorded 1 other pricing-page change for Sproutsocial in the 90 days before this one; the previous change was "Sproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up" on Jan 12, 2026; Sproutsocial has been tracked since 2024-10-01.