Copper Introduces AI Email Enhancements: Boost Clarity and Personalization with New Re-Writer and Template Generator
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Copper's pricing page, Pulse recorded 2 changes: AI email re-writer added to all plans. Make emails clearer or more engaging with AI-powered edits; AI email template generator added to all plans. Craft templates in your brand's voice for any use case with dynamic merge fields for personalization. Pulse files it as a product change (feature added). Pulse's latest capture (Nov 9, 2026) lists Basic at $23, Professional at $59 and Business at $99.
Copper's previous recorded change was "Copper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers" (Q3 2024). Before that Pulse recorded "Copper Introduces $12/Seat/Month Starter Plan with Enhanced Features and Increased Integration Capacity" (Q2 2024). Copper has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedAll plansFeatureNot listedAI email re-writer
- AddedAll plansFeature
BeforeNot listed
AfterAI email template generator
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Not listed | AI email re-writer | Added |
| All plans | Feature | Not listed | AI email template generator | Added |
Values as written on Copper's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Copper's pricing page (copper.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where AI email re-writer now appears.
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Copper, pricing history
Full history- Jul 2, 2026PackagingCopper: Starter plan discontinued
- Q2 2025PackagingCopper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
- Q1 2025Feature addedCopper Introduces AI Email Enhancements: Boost Clarity and Personalization with New Re-Writer and Template Generator This change
- Q3 2024PackagingCopper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers
- Q2 2024PackagingCopper Introduces $12/Seat/Month Starter Plan with Enhanced Features and Increased Integration Capacity
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
Questions about this change
Did Copper raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a product change: feature added.
What changed on Copper's pricing page between Jan 1, 2025 and Apr 1, 2025?
All plans feature added: AI email re-writer; All plans feature added: AI email template generator. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Copper change its pricing?
Pulse recorded 0 other pricing-page changes for Copper in the 90 days before this one; the previous change was "Copper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers" in Q3 2024; Copper has been tracked since 2023-11-14.