beehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10
What happened
Between the Oct 1, 2026 and Oct 2, 2026 captures of beehiiv's pricing page, Pulse recorded 2 changes: Plans restructured: Launch/Scale/Max renamed Free/Lite/Pro. Entry paid tier $43 to $49/mo (annual billing), top self-serve tier $96 to $95/mo; Enterprise unchanged; Team seats reduced: mid tier 3 to 2 seats (Scale to Lite), top self-serve tier Unlimited to 10 seats (Max to Pro). Pulse files it as a packaging change (packaging change, limit lowered). Pulse's latest capture (Nov 15, 2026) lists Lite at $49 and Pro at $95.
It lands 8 days after beehiiv's previous change, "beehiiv drops NewsletterXP Course from its Max and Enterprise plans" (Sep 24, 2026). Before that Pulse recorded "beehiiv: Copilot token limit rows removed from comparison table" (Jul 23, 2026). beehiiv has been tracked since 2026-02-26.
In the same window HubSpot and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +14%—Packaging$43/mo$49/mo
- −33%Lite, ProLimit32 seats
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | $43/mo | $49/mo | +14% |
| Lite, Pro | Limit | 3 | 2 seats | −33% |
Values as written on beehiiv's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of beehiiv's pricing page (www.beehiiv.com) from Oct 1, 2026 and Oct 2, 2026; the change is marked near the top of the page, where packaging reads $43/mo and then $49/mo.
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The two full-page captures with this change marked up are free with an account.
beehiiv, the last 90 days
Full history- Oct 4, 2026Packagingbeehiiv renames plans to Free/Lite/Pro, raises Lite to $49 and cuts seats
- Oct 2, 2026Limit loweredbeehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10 This change
- Sep 27, 2026Packagingbeehiiv drops NewsletterXP Course from Max, Enterprise plans
- Sep 24, 2026Packagingbeehiiv drops NewsletterXP Course from its Max and Enterprise plans
- Jul 23, 2026Packagingbeehiiv: Copilot token limit rows removed from comparison table
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- HubSpotSep 21HubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro…
- HubSpotSep 21HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA
- HubSpotSep 21HubSpot Sales Enterprise swaps AI transcript enrichment for standard…
Questions about this change
Did beehiiv raise prices in October 2026?
No list-price increase was recorded between Oct 1, 2026 and Oct 2, 2026. The change Pulse detected was a packaging change: packaging change, limit lowered.
What changed on beehiiv's pricing page between Oct 1, 2026 and Oct 2, 2026?
Packaging: $43/mo → $49/mo (+14%); Lite, Pro limit: 3 → 2 seats (−33%). Pulse compared the captures it took on Oct 1, 2026 and Oct 2, 2026; the before/after table above lists each item as written on the page.
How often does beehiiv change its pricing?
Pulse recorded 2 other pricing-page changes for beehiiv in the 90 days before this one; the previous change was "beehiiv drops NewsletterXP Course from its Max and Enterprise plans" on Sep 24, 2026; beehiiv has been tracked since 2026-02-26.