beehiiv renames plans to Free/Lite/Pro, raises Lite to $49 and cuts seats
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of beehiiv's pricing page, Pulse recorded one change: beehiiv renamed Launch/Scale/Max to Free/Lite/Pro. Lite (ex-Scale): $43→$49/mo, team seats 3→2. Pro (ex-Max): $96→$95/mo, subscriber cap 100K→250K, seats unlimited→10. Billing toggle now defaults to yearly. Pulse files it as a packaging change (package change) with a neutral direction. The current page lists Lite at $49 and Pro at $95.
It lands 3 days after beehiiv's previous change, "beehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10" (Oct 2, 2026). Before that Pulse recorded "beehiiv drops NewsletterXP Course from Max, Enterprise plans" (Sep 28, 2026), "beehiiv drops NewsletterXP Course from its Max and Enterprise plans" (Sep 24, 2026) and "beehiiv: Copilot token limit rows removed from comparison table" (Jul 23, 2026). beehiiv has been tracked since 2026-02-26.
In the same window HubSpot and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lite, Pro · Packaging+14%$43$49/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite, Pro | Packaging | $43 | $49/mo | +14% |
Values as written on beehiiv's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of beehiiv's pricing page (www.beehiiv.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where lite, pro packaging reads $43 and then $49/mo.
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The two full-page captures with this change marked up are free with an account.
beehiiv, the last 90 days
Full history- Oct 5, 2026packagingbeehiiv renames plans to Free/Lite/Pro, raises Lite to $49 and cuts seats · this change
- Oct 2, 2026packagingbeehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10
- Sep 28, 2026packagingbeehiiv drops NewsletterXP Course from Max, Enterprise plans
- Sep 24, 2026packagingbeehiiv drops NewsletterXP Course from its Max and Enterprise plans
- Jul 23, 2026packagingbeehiiv: Copilot token limit rows removed from comparison table
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- HubSpotSep 21HubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d...
- HubSpotSep 21HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA
- HubSpotSep 21HubSpot Sales Enterprise swaps AI transcript enrichment for standard sandbox ...
Questions about this change
Did beehiiv raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a packaging change: package change.
What changed on beehiiv's pricing page between Sep 28, 2026 and Oct 5, 2026?
Lite, Pro packaging: $43 → $49/mo (+14%). Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does beehiiv change its pricing?
Pulse recorded 4 other pricing-page changes for beehiiv in the 90 days before this one; the previous change was "beehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10" on Oct 2, 2026; beehiiv has been tracked since 2026-02-26.