beehiiv renames plans to Free/Lite/Pro, raises Lite to $49 and cuts seats
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of beehiiv's pricing page, Pulse recorded one change: beehiiv renamed Launch/Scale/Max to Free/Lite/Pro. Lite (ex-Scale): $43→$49/mo, team seats 3→2. Pro (ex-Max): $96→$95/mo, subscriber cap 100K→250K, seats unlimited→10. Billing toggle now defaults to yearly. Pulse files it as a packaging change (packaging change). Pulse's latest capture (Nov 15, 2026) lists Lite at $49 and Pro at $95.
This weekly roll-up includes the change Pulse first recorded in a shorter period: "beehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10" (Day 275, 2026, saved Oct 2, 2026). It is the same change, not a new one. Before that, beehiiv's previous recorded change was "beehiiv drops NewsletterXP Course from its Max and Enterprise plans" (Sep 24, 2026). beehiiv has been tracked since 2026-02-26.
In the same window HubSpot and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +14%LitePrice$43$49
- −1%ProPrice$96$95
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite | Price | $43 | $49 | +14% |
| Pro | Price | $96 | $95 | −1% |
Values as written on beehiiv's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of beehiiv's pricing page (www.beehiiv.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where Lite goes from $43 to $49 and Pro from $96 to $95.
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The two full-page captures with this change marked up are free with an account.
beehiiv, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Oct 4, 2026Packagingbeehiiv renames plans to Free/Lite/Pro, raises Lite to $49 and cuts seats This change
- Oct 2, 2026Packagingbeehiiv renames plans to Free/Lite/Pro, cuts Pro seats from unlimited to 10
- Sep 27, 2026Packagingbeehiiv drops NewsletterXP Course from Max, Enterprise plans
- Sep 24, 2026Packagingbeehiiv drops NewsletterXP Course from its Max and Enterprise plans
- Jul 23, 2026Packagingbeehiiv: Copilot token limit rows removed from comparison table
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- HubSpotSep 21HubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro…
- HubSpotSep 21HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA
- HubSpotSep 21HubSpot Sales Enterprise swaps AI transcript enrichment for standard…
Questions about this change
Did beehiiv raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026 UTC. The change Pulse detected was a packaging change: packaging change.
What changed on beehiiv's pricing page between Sep 28, 2026 and Oct 5, 2026 UTC?
Lite price: $43 → $49 (+14%); Pro price: $96 → $95 (−1%). Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026 UTC; the before/after table above lists each item as written on the page.
How often does beehiiv change its pricing?
This weekly roll-up includes the change Pulse first recorded in Day 275, 2026 (saved Oct 2, 2026), not a new one; Pulse recorded 2 other pricing-page changes for beehiiv in the 90 days before this one; the previous change was "beehiiv drops NewsletterXP Course from its Max and Enterprise plans" on Sep 24, 2026; beehiiv has been tracked since 2026-02-26.