Beehiiv renamed its plans and cut Pro's seat limit

Beehiiv renamed its Launch, Scale and Max plans to Free, Lite and Pro. On the pricing page Pulse saved on Oct 2, 2026, the entry paid tier's price rose from $43 to $49 a month on annual billing, while the top self-serve tier eased from $96 to $95 a month; Enterprise pricing is unchanged. The rename also tightened team-seat allowances: the mid tier (Scale, now Lite) dropped from 3 to 2 seats, and the top self-serve tier (Max, now Pro) fell from an unlimited seat count to a 10-seat cap, per the same pricing page Pulse saved on Oct 2, 2026.

Swapping an unlimited seat allowance for a hard cap on Pro signals that Beehiiv's biggest self-serve customers were costing more than the plan's price covered. The seat trim on the mid tier does the same thing on a smaller scale, nudging borderline teams toward the next tier sooner. For a product leader running seat-based pricing, the practical story here isn't the small moves at either end of the price range, it's that "unlimited" quietly became finite. If your own plan still advertises unlimited seats, watch whether your heaviest accounts are already costing more than that plan earns you, that's the gap Beehiiv just closed.