Appcues hides pricing, shifts to demo-only model across all three new tiers
What changed
Plan features overhauled: Start '50+ experiences' → '10 experiences, 1,000 emails, 12mo reporting'; Grow '100 experiences' → '25 experiences, 5,000 emails, 24mo reporting'; Premium Services section added.
Page hero headline changed from 'Grow the moments that matter to your business' to 'Simple pricing, serious capability'; plan taglines updated (Grow: 'High-growth teams' → 'Engagement across the lifecycle').
Pricing page restructured: layout changed from 2-column (Grow $750/mo + Enterprise) to 3-column (Start, Grow, Enterprise); Grow plan price ($750/mo) hidden; all plans now show 'Book a demo' only.
Before and after
Mar 30, 2026 vs Apr 6, 2026Plan features overhauled: Start '50+ experiences' → '10 experiences, 1,000 emails, 12mo reporting'; Grow '100 experiences' → '25 experiences, 5,000 emails, 24mo reporting'; Premium Services section added.
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