Appcues Removes Product Limits From Its GROW Plan
What happened
Between the Mar 2, 2026 and Mar 9, 2026 captures of Appcues's pricing page, Pulse recorded one change: Removed 'Up to 2 products' limit from GROW plan. Pulse files it as a product change (feature removed) with a downward direction.
This is the first pricing-page change Pulse has recorded for Appcues. Appcues has been tracked since 2026-02-26.
In the same window Pendo, Fullstory, Intercom and Heap also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow · FeatureRemoved'UpNo 'Up
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow | Feature | 'Up | No 'Up | Removed |
Values as written on Appcues's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appcues's pricing page (appcues.com) from Mar 2, 2026 and Mar 9, 2026; the change is marked around the middle of the page, where the 'Up no longer appears.
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The two full-page captures with this change marked up are free with an account.
Appcues, pricing history
Full history- Jul 20, 2026packagingAppcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000
- Jul 2, 2026packagingAppcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut
- Apr 7, 2026improvedAppcues hides pricing, shifts to demo-only model across all three new tiers
- Mar 10, 2026packagingAppcues Removes Product Limits From Its GROW Plan · this change
Across Marketing & Content in the same window
All Marketing & Content changes- PendoMar 5Pendo launches AI add-ons with free plan getting top billing
- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
- IntercomJan 21Intercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
Questions about this change
Did Appcues raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 9, 2026. The change Pulse detected was a product change: feature removed.
What changed on Appcues's pricing page between Mar 2, 2026 and Mar 9, 2026?
Grow feature: 'Up → No 'Up, removed. Pulse compared the captures it took on Mar 2, 2026 and Mar 9, 2026; the before/after table above lists each item as written on the page.
How often does Appcues change its pricing?
Pulse recorded 0 other pricing-page changes for Appcues in the 90 days before this one; Appcues has been tracked since 2026-02-26.