Appcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Appcues's pricing page, Pulse recorded 2 changes: Grow plan price ($750/mo) removed from pricing page, replaced with a Book a call CTA; published-experiences cap cut on Grow (100 to 25) and Enterprise (150 to 100). In detail: Published-experiences caps reduced: Grow plan from 'Up to 100' to 25, Enterprise plan from 'Up to 150' to 100; Grow plan's listed price ($750/mo) was removed from the pricing page; the plan now shows only a 'Book a call' CTA with no dollar amount displayed. Pulse files it as a pricing change (limit decrease, price hidden) with a downward direction.
It lands 86 days after Appcues's previous change, "Appcues hides pricing, shifts to demo-only model across all three new tiers" (Apr 7, 2026). Appcues has been tracked since 2026-02-26.
In the same window Intercom and Pendo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow, Enterprise · LimitChanged'Up100' to 25
- Grow · Price visibilityAdded
BeforeNo only a 'Book a call' CTA
Afteronly a 'Book a call' CTA
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow, Enterprise | Limit | 'Up | 100' to 25 | Changed |
| Grow | Price visibility | No only a 'Book a call' CTA | only a 'Book a call' CTA | Added |
Values as written on Appcues's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appcues's pricing page (appcues.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where "'Up" becomes "100' to 25".
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The two full-page captures with this change marked up are free with an account.
Appcues, the last 90 days
Full history- Jul 20, 2026packagingAppcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000
- Jul 2, 2026packagingAppcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut · this change
- Apr 7, 2026improvedAppcues hides pricing, shifts to demo-only model across all three new tiers
Across Marketing & Content in the same window
All Marketing & Content changes- IntercomJun 8Intercom deepens Early Stage discount to 93% off, adds free Fin year
- PendoApr 5Pendo kills Pulse tier, consolidates to three-plan lineup
- IntercomMay 11Intercom expands Fin AI Agent to support ecommerce use cases
- IntercomApr 27Intercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales
- IntercomApr 21Intercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
Questions about this change
Did Appcues raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: limit decrease, price hidden.
What changed on Appcues's pricing page between Mar 30, 2026 and Jun 29, 2026?
Grow, Enterprise limit: 'Up → 100' to 25, changed; Grow price visibility: No only a 'Book a call' CTA → only a 'Book a call' CTA, added. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Appcues change its pricing?
Pulse recorded 1 other pricing-page change for Appcues in the 90 days before this one; the previous change was "Appcues hides pricing, shifts to demo-only model across all three new tiers" on Apr 7, 2026; Appcues has been tracked since 2026-02-26.