Appcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Appcues's pricing page, Pulse recorded one change: Grow plan MAU range changed from a capped 'up to 50,000 MAUs' to open-ended 'Starting at 3,000 MAUs', removing the stated upper MAU boundary for the tier. Pulse files it as a packaging change (package change) with a neutral direction.
It lands 18 days after Appcues's previous change, "Appcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut" (Jul 2, 2026). Appcues has been tracked since 2026-02-26.
In the same window Chameleon and Intercom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow · PackagingChangeda capped 'up50
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow | Packaging | a capped 'up | 50 | Changed |
Values as written on Appcues's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appcues's pricing page (appcues.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "a capped 'up" becomes "50".
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The two full-page captures with this change marked up are free with an account.
Appcues, the last 90 days
Full history- Jul 20, 2026packagingAppcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000 · this change
- Jul 2, 2026packagingAppcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut
Across Marketing & Content in the same window
All Marketing & Content changes- ChameleonJul 6Chameleon revamps pricing tiers, adds Compass and Prism AI agents in beta
- IntercomJun 8Intercom deepens Early Stage discount to 93% off, adds free Fin year
- IntercomMay 11Intercom expands Fin AI Agent to support ecommerce use cases
- IntercomApr 27Intercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales
- IntercomApr 21Intercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
Questions about this change
Did Appcues raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: package change.
What changed on Appcues's pricing page between Jul 13, 2026 and Jul 20, 2026?
Grow packaging: a capped 'up → 50, changed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Appcues change its pricing?
Pulse recorded 1 other pricing-page change for Appcues in the 90 days before this one; the previous change was "Appcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut" on Jul 2, 2026; Appcues has been tracked since 2026-02-26.