Stytch Expands Free Tier to Include AI Agents, Boosting Monthly Active User Quota to 10,000
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Stytch's pricing page, Pulse recorded one change: AI agents now explicitly included in free tier quota (10,000 monthly active users and AI agents). Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Jun 8, 2026) lists Brand Customization at $99 and Fraud & Risk Prevention - Pay as you go at $0.01 per fingerprint + $0.01 per fingerprint.
Stytch's previous recorded change was "Stytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features" (Q4 2024). Before that Pulse recorded "Stytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before" (Q3 2024), "Stytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections" (Q2 2024) and "Stytch Reduces Scale Plan Organization and MAU Pricing by 50%, Enhancing Value for Customers" (Q1 2024). Stytch has been tracked since 2023-11-25.
In the same window Okta and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature added
AI agents now explicitly included in free tier quota (10,000 monthly active users and AI agents)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | AI agents now explicitly included in free tier quota (10,000 monthly active users and AI agents) | Feature added | |
Values as written on Stytch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Stytch's pricing page (stytch.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked near the top of the page.
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Stytch, pricing history
Full history- Jan 12, 2026packagingStytch Reduces Enterprise Plan Uptime SLA from 99.999% to 99.99%
- Q3 2025improvedStytch Expands Free Tier to Include AI Agents, Boosting Monthly Active User Quota to 10,000 · this change
- Q4 2024packagingStytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features
- Q3 2024improvedStytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before
- Q2 2024improvedStytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections
- Q1 2024decreaseStytch Reduces Scale Plan Organization and MAU Pricing by 50%, Enhancing Value for Customers
- Dec 2023improvedStytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- OktaJan 12Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- OktaJan 12Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- OktaJan 12Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- OktaJan 12Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
Questions about this change
Did Stytch raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a product change: feature added.
What changed on Stytch's pricing page between Jul 6, 2025 and Oct 5, 2025?
AI agents now explicitly included in free tier quota (10,000 monthly active users and AI agents). Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Stytch change its pricing?
Pulse recorded 0 other pricing-page changes for Stytch in the 90 days before this one; the previous change was "Stytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features" in Q4 2024; Stytch has been tracked since 2023-11-25.