Stytch Reduces Scale Plan Organization and MAU Pricing by 50%, Enhancing Value for Customers
What happened
Between the Jan 6, 2024 and Apr 6, 2024 captures of Stytch's pricing page, Pulse recorded 4 changes: Scale plan additional MAU pricing decreased from $0.10/MAU to $0.05/MAU (50% decrease); Scale plan additional Organization pricing decreased from $1.00/Org to $0.50/Org (50% decrease); Scale plan Members capacity increased from 5,000 MAUs to 7,500 Members (50% increase); Pro plan M2M tokens explicitly shown as 5,000 included (previously unspecified). Pulse files it as a pricing change (price decrease, limit increase) with a downward direction. Pulse's latest capture (Jun 8, 2026) lists Brand Customization at $99 and Fraud & Risk Prevention - Pay as you go at $0.01 per fingerprint + $0.01 per fingerprint.
Stytch's previous recorded change was "Stytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing" (Dec 2023). Stytch has been tracked since 2023-11-25.
In the same window Okta and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale · Price−50%$0.10/MAU$0.05/MAU
- Scale · Price−50%$1.00/Org$0.50/Org
- Scale · LimitLimit increase
Scale plan Members capacity increased from 5,000 MAUs to 7,500 Members (50% increase)
- Pro · LimitLimit increase
Pro plan M2M tokens explicitly shown as 5,000 included (previously unspecified)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale | Price | $0.10/MAU | $0.05/MAU | −50% |
| Scale | Price | $1.00/Org | $0.50/Org | −50% |
| Scale | Limit | — | 7,500 Members | Limit increase |
| Pro | Limit | Pro plan M2M tokens explicitly shown as 5,000 included (previously unspecified) | Limit increase | |
Values as written on Stytch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Stytch's pricing page (stytch.com) from Jan 6, 2024 and Apr 6, 2024; the change is marked on the page, where scale price reads $0.10/MAU and then $0.05/MAU.
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The two full-page captures with this change marked up are free with an account.
Stytch, the last 90 days
Full history- Q4 2024packagingStytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features
- Q3 2024improvedStytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before
- Q2 2024improvedStytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections
- Q1 2024decreaseStytch Reduces Scale Plan Organization and MAU Pricing by 50%, Enhancing Value for Customers · this change
- Dec 2023improvedStytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- OktaJan 12Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- OktaJan 12Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- OktaJan 12Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- OktaJan 12Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
Questions about this change
Did Stytch raise prices in April 2024?
No — prices went down. Between Jan 6, 2024 and Apr 6, 2024 Stytch's pricing page showed 2 price cuts: Scale: $0.10/MAU → $0.05/MAU (−50%); Scale: $1.00/Org → $0.50/Org (−50%).
What changed on Stytch's pricing page between Jan 6, 2024 and Apr 6, 2024?
Scale price: $0.10/MAU → $0.05/MAU (−50%); Scale price: $1.00/Org → $0.50/Org (−50%); Scale plan Members capacity increased from 5,000 MAUs to 7,500 Members (50% increase); Pro plan M2M tokens explicitly shown as 5,000 included (previously unspecified). Pulse compared the captures it took on Jan 6, 2024 and Apr 6, 2024; the before/after table above lists each item as written on the page.
How often does Stytch change its pricing?
Pulse recorded 1 other pricing-page change for Stytch in the 90 days before this one; the previous change was "Stytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing" in Dec 2023; Stytch has been tracked since 2023-11-25.